Why you better bid on your own keywords

Your manager might say: "We appear on the first page of Google organically, so why should we spend even a dollar on bidding on our own keywords?"

Despite this statement is somehow true, there are a few good reasons why you still should do it. I even believe that it is absolutely essential for your brand. 

And here is why:

• Higher visibility: More time is spent on smart phones to browse websites and to use search engines to find information. As space on mobile displays is limited, your organic result might not even appear on the initial screen, as smart competitors might bid on your keywords.
• Better branding: Your brand will be perceived as much more professional and more trustworthy, if your keywords show up on paid and organic search results.
• Full control of your message: It is difficult to influence how exactly the search engine will show your organic results, whereas you have full flexibility with your paid ads. Also, paid results can be adjusted almost instantly.
• Peace of mind: No matter how your organic results perform, your paid results will always show up where you want them, so you can worry less and spend more time on other digital activities, such as social media.

So, when this conversation comes up in your next management meeting, you will know what to do!