WHY YOAST WILL NOT GET YOU TO THE FIRST PAGE ON GOOGLE

BUT you should use it anyway!

How much time have you wasted on the d*** orange button that won't turn green?

The only thing standing between you and the promised green land of organic traffic is that effing button, right?

WRONG!

Yoast is JUST A ROBOTYoast is made of code.

IT's NOT HUMAN - IT's NOT Complex

IT doesn't give you SEO copywriting tips that work

IT doesn't have a secret affair with the Google Bot

Yoast cannot tell you how the complex Google algorithm is going to react to your blog post (or web page).

Both are too complex for a simple Wordpress plugin.

Now wipe your tears away - I'm NOT going to ask you to delete the d*** plugin.

It can still help you BUT...

The ONLY Yoast features you should be paying attention to are these...

#1. META DESCRIPTIONS

Google cannot understand your website easily unless every page has a different Meta description.

So add Meta descriptions to each page.

Yoast lets you do this without knowing any code.

The SEO VALUE of this!

Priceless.

GO DO IT

( not sure how to use SEO for traffic?

****Join the TRAFFIC AND LEADS MASTERCLASS****

at >> my.stephaniefiteni.com/Masterclass)

Google often shows this as the summary under your domain name in its results - so pay special attention to it and Why Not - add a call to action too!

#2. SLUG

the slug in your Yoast plugin is the title of your blog post optimised for SEO.

Google only shows up to 60 characters for your page title - so keep it short and use hyphens between words (NEVER underscores that turns it all into 1 word in Google's eyes)

#3. FOCUS KEYWORD FREQUENCY

Google needs to know which keyword you're trying to SEO for. It doesn't mean it will rank you for it, but at least it knows what you want to be relevant for. So enter your focus keyword and let Yoast tell you if you used it too much.

Yoast gives you a metric to understand whether you used the keyword too much in your copy.

What it doesn't help you with is where your keywords should go and how you should use them in your copy.

I also don't find its legibility features terribly accurate - if you want to work on your legibility use the Hemmingway app or even better ...

USE THE HUMAN TEST

Get someone to read it out LOUD always exposes the CRINGE-WORTHY bits that are painful to read

Are you using Yoast?

Will you change the way you use it?

If you're planning to make waves with your content next year

****Join the TRAFFIC AND LEADS MASTERCLASS****

at >> my.stephaniefiteni.com/Masterclass