Why Writing the Words on Your Website Could Be Bad for Business

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I know how tempting it can be to try and save money by writing your own website copy.

After all, you know your business better than anyone else, right? Well, I'm here to tell you that writing the words for your website all by yourself may not be the best idea, even if you're a good writer.

In fact, it could even be bad for your business. Now, I know what you're thinking..."But why? I can just sit down and write about my business. How hard can it be?"

Well, it's not as easy as it seems...

In this blog post, I'm explaining why. By the time you finish reading, you'll see why investing in a professional copywriter like myself is the right move if you want your website to bring in sales.?

You May Not Know How to Talk to Your People

When you're writing your own copy, it's easy to get caught up in talking about your business the way you think about it. But here's the thing - the way you think about your business may not be the same way your potential clients or customers think about it. This often looks like writing words that make sense to you, but leave your people scratching their heads like, “Huh?”

When I’m writing website copy for clients, I take time to get to know their target audience. I figure out what makes them tick, what keeps them up at night, and what kind of language actually connects with them.

In fact, one underrated way that I do this is by joining Facebook groups. In these online communities, people are openly sharing their struggles, desires, and the way they talk about their problems.?

When I see these conversations, I can pick up on the exact language and phrases that your potential clients or customers are using.

For example, let’s say I’m writing copy for a life coach who specializes in helping busy moms find balance. When I join Facebook groups for overwhelmed moms, I can see exactly how they describe their challenges:

“I feel like I'm constantly juggling a million things and dropping all the balls.”

“I'm spread so thin, I don't even have time for self-care anymore.”

“Mom guilt is real. I feel like I'm failing at everything.”

Seeing these raw, unfiltered thoughts helps me write website copy that actually connects. Instead of using jargon like “optimize your schedule” or “maximize your productivity,” I can speak directly to the pain points using the same language as the target audience. Here’s an example of this:?

“Feeling like you're constantly juggling a million things and dropping all the balls? I can help you find balance in the chaos of mom life, so you can finally make time for the things that matter - including yourself.”

See the difference? When paying attention to how your ideal clients or customers naturally express themselves, I can write website copy that makes them feel seen, heard, and understood?

You Struggle with Brand Positioning

Another thing that can happen when you're writing your own website copy is that you can lose sight of where your brand fits in the grand scheme of things.

When you're too close to your own business, it's hard to take a step back and see the big picture. You may be out here trying to appeal to everybody or you may not even realize what makes you different from the competition.

But a copywriter can help you figure out what makes your brand special and communicate that in a way that sticks in people's minds. I love helping my website copy clients to find their unique voice and placing it everywhere on their site. And when it all comes together, it tells people exactly why they need to rock with you.

You’re Lacking Skills to Write Persuasive Copy

Look, writing copy that convinces people to take action is an art. It's not simply a task of stringing a bunch of words together and calling it a day.?

You’ve got to understand:?

• What makes people tick?
• How to paint a picture with your words?
• What stories to tell to tug on people's heartstrings?

And even if you're a decent writer, you probably don’t have the specific skills and knowledge to write website copy that actually converts.?

But a copywriter, like myself who's been writing up a storm for years knows all the tips and tricks to hook people in from the jump.?

I know how to lay out a page in a way that guides people toward taking action and use words that tap into people's emotions and persuade them to click, call, or buy.

My Process for Website Copy Projects

So now that you understand why hiring a copywriter is the way to go, I want to break down how I work with my clients to write website copy that gets people talking:?

Defining - I’m a former TV reporter, so it shouldn’t be a surprise that I sit down with you and try to understand what makes your brand tick. I ask you all the questions, to make sure I’ve got a clear picture of what you need your website copy to do for you.?

Strategizing - With my mind that continues to think like a journalist, I do a deep dive into who you are as a brand, who your dream customers are, and what the competition looks like. I basically look for opportunities to make you stand out.?

Extracting - Once I've got all that right info, I start pulling out the best parts of your brand story and creating a narrative that makes people stop scrolling and paying attention. I also hook you up with a messaging guide to make sure your brand voice is on point across all your marketing.

Oh…and I don't simply leave you hanging with a bunch of words. Nope! My team and I also create a wireframe design for each page of your website that I wrote. These designs give you a good idea of what your new copy could look like on your website. It's like getting a sneak peek of your future website glow-up!

Want to Make the Words on Your Site Work Wonders??

Listen, I know trusting someone else with your website copy can feel scary.?

However, it’s one of the smartest investments you can make in your business. With the right words in the right places, you can attract more of your dream clients or customers and make more sales.

So, if you're ready to make your website work for you, inbox me and let's chat. I'm ready to listen to your needs and show you how my website copywriting services can help you reach your goals.

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Danielle Wallace is the owner of Chayil Media Publishing where she works with powerhouse service pros and product brands as their copywriter and video marketer.

Her job is to flip facts into cohesive, sales-driven narratives in copy for their websites, email campaigns, sales pages, and social media platforms.

She is also a proud graduate of Troy University's Hall School of Journalism and Communication, where she studied Broadcast Journalism.

After graduating from Troy University, Danielle spent nearly 7 years as a TV news reporter - serving communities in Central and Southeast Alabama.

Outside of copywriting and brand storytelling strategy, Danielle encourages Christian women creatives in business through her online community "The Virtuous Creative.