Why Would Your LinkedIn Connections Want to Take Your Call?

The purpose of LinkedIn for a sales professional is often to get more calls with the right people. But more times than not, their profile and messages is working against their goal.

Take a look at all your connection facing content from your readers perspective. Does your profile look like a resume, talking about your mission, passion or job experience as a primary message. Or, are you communicating what matters to your readers, the value you can bring to them. Are you offering education and insights that earns you the right to a phone call? Does your profile get them curious enough to want to take your call?

Often the biggest challenge I hear about the success of LinkedIn is that connections aren't converting to phone calls. By changing just a few areas in your activity, your success rate will sky rocket. Here are a 7 questions to ask yourself...

1. Does my headline clearly tell my readers how I can help them?
2. Does my summary teach my readers something new about their situation or industry?
3. Do I offer case studies on my profile that supports the success I have had with other clients?
4. Are my LinkedIn recommendations from clients who are touting the ways I was able to help them solve a problem?
5. When I connect with a new person of interest, do I personalize a message explaining why I am reaching out?
6. Do I send a new connection a welcome note that is of value to them? For example, am I sending a piece of valuable content that has an immediate impact on the way they are thinking or doing? AND/OR Am I offering to have a phone call that offers insights on topic that resonates with them?
7. Am I continuing to add value to them on a consistent basis through either original content or smartly curated content?

If you answered no to any of these, make a effort to put a process in place to correct them. A small investment in time will make a huge difference in your prospecting success.

If you are using LinkedIn with the intention of attracting, teaching and engaging your buyer and you are not quite as successful as you'd like, I invite you to have a conversation. Whether or not we decide to do business together, I am confident a call will offer you some insights on better ways to convert your new connections to phone calls. To make scheduling easier, here is a LINK to my calendar, please pick a time that works best for you.