Why would we need a videographer? That’s what iPhones are for. Heard this from a potential client this week. Or rather, their new MD...

“Why would we need a videographer? That’s what iPhones are for.”Heard this from a potential client this week. Or rather, their new MD

- the person I was communicating with was very apologetic as we were quite far into the process of potentially working together. Anyhow, these things happen, but I thought I’d write a little something about why this isn’t correct, in spite of the fact that iPhones are great little pieces of technology.

1. The technology you use to make your video is the least important aspect by far. Sure, better kit gives you more creative freedom and a better image in the hands of a pro, as well as convenience, but even if I gave you all my kit for the day you’d probably end up with a pretty crappy video. You’re not paying to rent my camera, you’re paying for my skills.

2. You probably don’t have any idea about video strategy and what actually serves the purpose you’re trying to fill. No offence - I probably don’t know anything about your field either! Video isn’t a box ticking exercise. Making a video without knowing why, and how each element serves that ‘why’? You may as well stay in bed.

3. Low-quality video devalues your brand. Now this isn’t a hard and fast rule - maybe you’re going for a scrappy, ‘me and my phone’ style and that’s what appeals to your audience.

But in general, if you’ve got a nice slick website, with good photography and professional copy, then a grainy, poorly lit, muffled sounding video, people are going to think you might be a bit of a clown outfit. Nothing against clowns, but you probably don’t want to be perceived as one.

In this day and age, you need to be using video. And if you’re using shit video, you’re doing yourself a disservice. Ergo, hire a pro. Promise we’re worth it.