Why would top talent want to work for you?
Lisa Raebel
Corporate America Knowledge Fueling Small Business Success | Marketing Strategist & Coach | Founder of Rebel Girl Marketing | Author of The Rebel Girl’s Guide to Marketing Series
If you cannot answer that question, you are missing a critical part of your hiring process, an Employer Brand… this is where marketing meets recruiting. Just like an elevator pitch, your employer brand pitch says a lot about your organization.
Join me and my friends at humanworks on Wednesday, March 24th from 2:00 to 3:00pm. Let's talk about what it takes to bring an organization from the unknown to the best workplace status and learn strategies for elevating your organization's employer brand so top talent is knocking at your door.
Why does employer brand matter?
- Employer brand is the difference between searching for a job by title via Indeed/online job posting website vs. going directly to your career site because they want to specifically work for you.
- You don’t want candidates to see this as “just another job.” You want them to see you as more than just another employer and to resonate with your culture.
- Employer brand is important for talent attraction and overall brand reputation – people are more likely to buy your product if they know you treat employees well.
- Retention starts early (as early as the recruiting process) - You want candidates and new hires to feel connected to your culture. You want to be the posterchild in your industry/area.
Here is another reason to attend = humanworks expertise!
- Rebecca Swanson: Recruiting Leader for 10+ years with a human resources background. Owned relationships with Indeed, LinkedIn, event organizations, and more! Lead at countless career fairs and networking events.
- Sarah Marshall: Marketing turned Corporate Communications. Social media and writing background with press releases, awards, communications to support the recruiting team.
- Together they formed their own “ReComm Team” to address weekly employer brand issues.
Walk away with tips and to-do’s to make your hiring process easier and less time-consuming. We look forward to seeing you there!
Here’s how to register: CLICK HERE
Co-authored by Lisa Raebel and Sarah Marshall