Why would the media be interested in our business?

Media coverage is a powerful tool that can help a business raise their profile, generate sales and be recognised as an employer of choice.

At Osborn Communications, one of the most common concerns we hear from clients when they are starting their journey with us is ‘why don’t people know about us?’

In business it’s crucial to keep one eye on the competition, and it often leads organisations to wonder how others have got their names in the public domain.?

Regularly writing news stories about your business not only documents the journey you are on, but the right kind of content can get you noticed by the media.

When we start working with a new client, we love to really get to know them. Carrying out a deep dive on their business is the first step.

Content pipeline

We use this information, together with our expertise to build a pipeline of stories, create engaging social media and website content and research regional and sector specific awards to help you raise their profile.

And what can you expect in return?

Our clients see traffic to their website and social media accounts go up. By regularly posting engaging social media content and news updates, clients see an increase in followers and more engagement on social media posts, which in turn drives more traffic to their website.

From coverage in key trade and regional publications to radio and BBC breakfast TV, we build strong media relations for our clients to reach wider audiences.?

You can also expect to see a range of awards opportunities to showcase your brand and share your story.

We have a wealth of experience in this area and as of November 2024 have had 35 award wins and 143 finalist placings for our clients.

Top tips

But what do the media like to see? Here are our top tips:

• Good copy and images:?This one is a no brainer and the foundations for a successful news story. Well written copy that gets to the heart of the matter alongside a great image is music to a journalist’s ears.
• Investment:?Whether you are investing in your people, products or new equipment, the media love to hear about businesses who are investing profits for the good of the business rather than lining their own pockets.
• Growth plans:?In today’s challenging economic climate it’s great to share positive news about your plans for the future. From growing your workforce to exploring new markets, news stories about growth often have a relevance to the economy and are of significant interest to the public.
• Innovation: The media is drawn to news stories that showcase innovation, especially if it is new to your sector or demonstrates how you are using new technology to streamline your business.
• Industry opinion:?Sharing your thoughts on the latest budget statement or new legislation that affects your industry is something the media loves to hear. It can position your business as a leading voice, and by offering valuable insights you can become a journalist's go-to person.

Continue to read more tips on the Osborn website: https://osbornpr.com/why-would-the-media-be-interested-in-our-business/

If you’d like support writing news content the media would like to see, then please get in touch. We have more than 50 years' combined experience in corporate communications and work with many clients to document their company’s success and raise their profile.