Why it is Worth Investing in Organic Content Strategy.

All superheroes don't wear capes, some are not even tangible. Organic content is one of those superheroes. If you think organic content is dead, well it is not. No doubt paid content and promotions are need for every digital business, but when those promotions need support, it comes to the rescue.

Let me walk you through the benefits that will convince you Why it is Worth Investing in Organic Content Strategy.

But first, What is Organic Content?

Organic content is any piece of content that is not paid for and can be found by users through a keyword search. This could also be considered content posted on a social media profile that is not boosted to a larger audience outside of the core follower.

1. Creates Brand Identity

Customers stick around the personas and beliefs rather than just brand alone. You can pour in all the values, mission, vision, and brand ideologies with organic content. It is important to create an identity to connect with your target audience.

2. Attracts New Customers

?Customers are tired of consuming a lot of content, they need something valuable and unique. While paid ads are the best way to reach new audiences and creating awareness, organic content further provides value. When done right, a simple blog or social media post is to bring in the prospects.?

3. Retain Existing Customers

Business owners often forget about the retention of the customers in search of new ones. Organic content comes to help in retaining the customers. Even when they have made the purchase, it is important to keep brands fresh and alive on their minds. They always look forward to more information about the organization, new launches, industry updates, etc.

4. Builds Trust and Loyalty

Loyalty and trust cannot be bought, rather they are built over time. An organic content strategy communicates what you really stand for. With relevant and consistent information, you connect at a deeper level with your target audience. Thus, it inspires confidence in your brand and builds trust. Plus, Word of mouth is an added advantage.

5.Pushes prospects down to Funnel

Nurturing relations with customers is important no matter at what stage of the funnel they are. Many customers need various points of contact before making a purchase. Organic content strategy helps you achieve those points from awareness to acquiring that trigger the intent of the customer.

6.Cost-Effective

There is no need to spend a lot of money on the organic content strategy. All you need to do is to focus on creating high-quality content, choosing the right platform, and strong communication channel.?

7. Helps to Plan Paid Campaigns

Organic content helps to understand the consumer's behavior and patterns-what they like, which type of content works well, what they consume etc. You can easily analyze these metrics using inbuilt or third-party tools. With the Analysis and reports, you can frame the ad or paid campaign copy.

PS- You need to be Pro at Analysis*

8. Builds Social Proof

If your business isn't online, it doesn't exist. Having strong social proof is a must in this virtual world. If you don't have an organic social media strategy to support your paid promotions, you are lacking in building credibility for your brand.

9. Source to Generate Leads

When you focus on providing value, rather than just being salesy, you see more customers returning or attracting to your brand. The more engaging content you provide, the more they are likely to consume. That would generate more leads.

In a Nutshell

Paid marketing help to spread awareness while organic efforts further connect with the audience, and reap long-term relationship.

For a quick guide, Watch this Video.