Why work in Tech PR ?

As a PR and marketing agency that specialises in the world of technology, it only stands to reason that it sits at the heart of everything we do here at Grammatik . It’s a fascinating field for anyone keen to be part of a sector that is helping shape the world around us, so le tell you why you should work in Tech PR.

The PR world moves fast, but tech PR can move even faster. When working in tech PR, you’ll find yourself in a dynamic and stimulating environment where the desire to expand your knowledge and stay up to date on the latest technologies is a must. In the tech world, there’s always something launching so you have to stay alert to be ahead of the technological curve.?

That said, it's not all zeros and ones or Matrix code. We deal with very human stories focused on creativity and teamwork - often on companies and people working together to innovate and take ideas from conception to delivery across a range of industries.

If you’re thinking about why you should work in tech PR as your next career move, here are a few reasons why it might be a smart move:

Covering fast-paced industries

In the blink of an eye, Apple might have just dropped a new iPhone or Elon Musk announced a new microchip for humans. Technology moves super fast and so do professionals working in the sector. Machine learning, artificial intelligence, cloud computing, fintech – all these technologies are expanding at the speed of light, and as PR experts, we need to be quick to share up-to-the-minute stories.?

Why should you work in tech PR? Because it means learning new concepts every day, getting familiar with new devices, understanding the latest technologies. The learning curve never stops – you’re always discovering what’s new out there to bring these narratives to the client’s target audience.?

Ahead of the latest trends?

Working in tech PR means supporting clients innovating in the space and setting the industry trends. In the tech world, not a day goes by without a new product or service being announced and as a PR professional, you’ll often be the first to know and get first-hand information from key voices in the industry.?

You’ll often be creating PR campaigns for the latest tech inventions which involves translating technical content into compelling and engaging stories that will turn into media opportunities. Keeping up with all the trends and products entering the market won’t be so difficult as you’ll be soaking up tech content on a daily basis.?

The booming industry

The technology industry has never stopped growing. However, the pandemic has made it grow even faster with tech companies worldwide being relied upon even more during times of isolation or restricted travel. Technologies like XR have allowed us to enjoy virtual events from our couch, edtech has allowed children to continue their studies from home and most importantly, tech innovations in healthcare are making the pandemic more manageable. As the number of tech companies continues to increase so does the need to find a PR agency to help bring their tech in front of the right eyes.?

Technology is a beast that never ceases to grow and evolve continuously changing the world. There is no doubt that the future will be powered by technology – why not be part of the change by joining a tech PR agency? Today it might be all about artificial intelligence and cloud computing but who knows what the future holds for the tech industry. If you’re interested in discovering what’s next in the tech world, watch this space!?

Inspired to want to join the team? We're now hiring for a couple of key roles...

CONTENT MANAGER

https://www.dhirubhai.net/jobs/view/2941959581

ACCOUNT MANAGER

https://www.dhirubhai.net/jobs/view/2826195607

An adapted version of this article was originally published on the GrammatikAgency website