Why Women in Investing: A Crucial Shift for the Financial Industry

Why Women in Investing: A Crucial Shift for the Financial Industry

Men have long dominated the financial industry, but recent trends show an increasing number of women entering the field of investing. This shift is not just about gender equality; it brings significant benefits to the industry as a whole. In this newsletter, we'll explore the importance of women in investing, the unique perspectives they bring, and how they are shaping the future of finance.


Unique Perspectives & Strengths

Women bring unique perspectives to investing that lead to more comprehensive and diversified strategies. Studies show that women tend to be more risk-aware and consider long-term implications more thoroughly than their male counterparts. This risk-conscious approach often results in more stable and sustainable investment portfolios (Kappal & Rastogi, 2020).

Modern studies indicate that women often prefer long-term investments and demonstrate a careful approach to financial decisions. Influenced by factors such as lower confidence in financial knowledge and parental investment behaviors, women’s risk-averse strategies contribute to strong, ethical, and sustainable investments.

Performance & Profitability

Research consistently shows that companies with higher gender diversity, especially in leadership roles, perform better financially. Women in investing are driving this trend by contributing to better performance and profitability. Their thorough research, detailed analysis, and collaborative mindset lead to more informed and effective investment decisions.

Women tend to invest more conservatively, particularly in retirement funds. This conservative approach has significant implications for long-term financial stability, ensuring balanced and well-researched investment portfolios (Bajtelsmit & Bernasek, 1997).

The Future of Women in Investing

The future looks promising for women in investing. With increasing awareness and efforts towards gender equality, more women are likely to pursue careers in finance and investing. This shift is expected to create a more balanced, ethical, and strong financial industry.

The appointment of women to corporate boards is often positively received by investors, reflecting broader acceptance and support for gender diversity in corporate governance. This trend highlights the growing role of women in shaping the financial sector's future (Kang et al., 2010).



The inclusion of more women in investing is a step towards gender equality and a strategic move for the financial industry's growth and stability. As a woman-led founder, I am deeply committed to driving change and empowering women in finance and wealth management. By valuing the unique strengths and perspectives that women bring, the industry can achieve better outcomes and create a more inclusive, diverse, and sustainable future. It is personal for me because I believe that when women succeed, we create a ripple effect of positive change across the entire financial outlook.


About Susan Lindeque

Susan is a visionary entrepreneur, futurist, and thought leader with over 35 years of experience in business, finance, investments, real estate, wealth creation, and technologies.

Her Massive Transformation Purpose is:

“Working to Inspire Abundance for Humanity & Invest in Exponential Technologies.”

She is the founder and CEO of Avestix, a global asset, investment, advisory, and technology company focusing on public securities, next-venture capital, commercial real estate, and alternative assets based on ESG principles.

Susan is passionate about nurturing innovation, transformation, and disruption in the new decentralized economy. She leverages her extensive network and deep industry expertise to select and empower exponential technologies that will disrupt, transform, and impact industries.


Sources:

1. Kappal, S., & Rastogi, S. (2020). Investment behaviour of women entrepreneurs.

2. Bajtelsmit, V. L., & Bernasek, A. (1997). Why do women invest differently than men?

3. Kang, H., Cheng, M., & Gray, S. J. (2010). Corporate governance and board composition: Diversity and independence of Australian boards.

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