Why Wimbledon the most important of all the grand slams?
Chirag Maheshwari
Market research and Marketing Data Analyst | SQL & Tableau Expert | Delivering Insights & Optimizing Campaigns for Startups and MNCs
Another amazing Wimbledon final concluded this Sunday with the next generation leading the charge, starring Alcaraz with his lightning backhands and showcasing that Spanish spirit. Have you ever wondered why it’s always Wimbledon that receives the most limelight and celebrity coverage compared to all the other Grand Slams? Wimbledon has by far the most regulations with dress code and a celebrity standard that needs to be maintained. Wimbledon, hands down, is the most covered of all the other Grand Slams too. Why do you think this is?
The famous Royal Box of Wimbledon:
The Royal Box of Wimbledon makes it so much easier to spot any celebrity — perfect for any promotion. I mean, you’re literally on the screen for the majority of the time. Add the exclusivity that comes with being in the Royal Box, and it certainly becomes a very important consideration factor.
Media and Attention:
The attire and sophistication at Wimbledon are so Ralph Lauren-esque. (So are 拉尔夫·劳伦 's promotions) It makes sense that people always dress their best and with utmost sophistication when they come to Wimbledon. Therefore, it’s ideal for fashion promotion. Moreover, the media coverage that a celebrity gets just by being at Wimbledon is crazy. Pep Guardiola went to the Centre Court, and it was all over the internet and so did all the celebrities. I speculate that they divide all the celebrities into days so not everyone reached for the salt.
History and Tradition:
Wimbledon is by far the most historical of all the Grand Slams, with rich traditions and a history associated with everything from wearing only white at the tournament to the British Royals’ presence and the design of Wimbledon Village. Everything speaks of richness and tradition, which is not the case with other Grand Slams. Roland-Garros , with its unique clay courts, lacks the history of Wimbledon; the Australian Open is more like a festival for Aussies, and the US Open has a modern touch, lacking traditional value.
The Fresh Strawberries:
And perhaps the most important point is to have a bite of those freakishly fresh strawberries. I am not kidding, and I have it on record — trust me, guys. That’s the most important reason.
It makes me wonder how a sport can be such a draw, but the venue makes so much of a difference. Even in Formula 1, every Formula 1 venue has a different transactional value, with the Silverstone GP and the Miami GP being so different from each other. As a marketing enthusiast, I would want to learn more about the marketing value and how even the history of a venue is marketed and an experience is curated.