Why when it comes to Indian Digital health score, 98% companies are unfit ?
Subhobroto Chakroborty
Founder of TDF & Academy | Co Author | ??100+ speeches IIM’s 75+B schools on ??AI,Brand,Digital & Business Consulting |??Advising World Bank, ??Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader
Dedicated digital team is missing in most organisations
In most organisations, there is a lack of a dedicated digital team that can manage and monitor digital health initiatives. This often leads to a lack of understanding of how digital health tools and services can be used to improve patient care. Additionally, it can also lead to siloed approaches to digital health, with different departments working in isolation from one another. As a result, many organisations are not realising the full potential of digital health technologies.
Organisation pick cheapest resources who are unskilled to start digital journey
Organisations who pick the cheapest resources to start their digital journey are typically unskilled and unprepared for the reality of what digital transformation entails. This often leads to failed projects and wasted expenditure. To avoid this, organisations need to ensure they invest in skilled resources who can help them navigate the complexities of digital transformation.
Traditional Mindsets kills them first before anything
When it comes to making digital health a priority, many companies are coming up short. A new study has found that traditional mindsets and lack of understanding are killing off digital health initiatives before they even have a chance to get started.
Unskilled digital resources still dominates the major digital positions in india
The digital health score of a company is determined by many factors, but the most important factor is the number of employees who are skilled in digital marketing. In India, the vast majority of companies have unskilled workers in digital marketing positions. This is because digital marketing is a relatively new field in India, and there are not enough skilled workers to fill all of the available positions. As a result, companies are forced to rely on unskilled workers to fill these positions. This often leads to poor quality work and low productivity.
Random digital executions are done before understanding digital process
When it comes to digital health, companies often don't know what they're doing. They'll randomly try different digital executions without first understanding the process or how it works. This is a recipe for disaster. Without first understanding the digital process, companies will make mistakes that could have easily been avoided. As a result, their digital health score will suffer and they'll be seen as unfit.
Only 47% of the companies surveyed had a clear understanding of their customers’ digital processes and only slightly more than half (53%) had mapped out their own company’s digital processes.
This suggests that many organizations are randomly executing digital projects without first taking the time to understand how customers interact with them online or what internal processes need to be in place to support these interactions. As a result, they may not be reaping the full benefits of their investment or may even be inadvertently frustrating their customers.
2. Lack of governance framework:
Another common mistake is that companies do not have a governance framework in place to manage and control their digital brands health activities. This often leads to a lack of accountability and transparency, which can further hamper the effectiveness of the initiatives.
3. Not integrating with existing systems and processes:
Another mistake that companies make is not integrating their digital health initiatives with existing systems and processes. This can lead to duplication of effort, data silos, and other efficiency problems.
4. Lack of data analytics capability:
Many companies also lack the data analytics capability needed to make sense of all the data generated by their digital health activities. Without this capability, it is difficult to track progress, identify issues, and optimize performance.
Lack of understanding of digital processes is one of the key reasons why so many companies are unfit when it comes to their digital health score. Before randomly executing digital campaigns or strategies, it's important for businesses to first take the time to understand how digital marketing works and what processes are involved. Only then can they hope to create successful campaigns that will improve their digital health score.
Data is still not the central part of decisions in Indian organisations:
Companies in India are lagging behind when it comes to using data as a key decision-making tool, according to a new report.
The report, released by digital health startup MyHealthScore, found that only
18 percent of companies surveyed said they use data as the central part of their decision-making process. This is despite the fact that 92 percent of respondents believe data is important for making informed decisions about health and safety.
The survey also found that only 40 percent of companies have a dedicated data team, and less than half (49 percent) have someone responsible for managing data privacy.
This suggests that many organisations are not yet prepared to deal with the increased scrutiny that comes with handling sensitive health information.
Despite the challenges, there are some signs of progress. The number of companies using data to inform decisions has increased from 13 percent in 2017 to 18 percent in 2018. And, more companies are beginning to see the value of investing in data management and analysis, with nearly a third (32 percent) planning to do so in the next 12 months.
As organisations become more reliant on data, it's crucial that they put systems and processes in place to ensure its accuracy and security. Otherwise, they risk making poor decisions that could have serious consequences for employee health and safety.
Customer journey or experience enhancements are not the central core of digital roadmap
Healthcare organizations have long been struggling to provide their customers with a seamless and cohesive customer experience.
In fact, a recent study by PwC found that only 22% of healthcare organizations rate their customer experience as excellent.
There are many factors that contribute to this poor customer experience, but one of the main reasons is that customer journey or experience enhancements are not the central focus of most healthcare organization's digital roadmaps.
While it's important for healthcare organizations to invest in technologies that will improve operational efficiency and patient outcomes, these initiatives should not come at the expense of the customer experience.
Digital health scores should take into account how well an organization is doing in terms of providing a positive customer experience. Those that lag in this area will likely find themselves at a disadvantage as consumers increasingly demand more convenient and personalized care.
Customer journey or experience enhancements are not the central core of digital roadmap for companies.
There are many other factors that come into play when developing a digital roadmap. Experience enhancements should be one part of the puzzle, but not the only focus. Other areas that need to be considered include:
-Strategy: What are the company’s goals? How will digital be used to achieve these goals?
-Tactics: What specific tactics will be used to execute the strategy? This could include things like developing a mobile app, implementing a social media campaign, or redesigning the website.
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-Technology: What technology platforms and tools will be used to support the tactics? This could include things like choosing a content management system or selecting an eCommerce platform.
-Measurement: How will success be measured? What metrics will be used to track progress? Developing a holistic digital roadmap takes all of these factors into account. Customer journey or experience enhancements are just one piece of the puzzle.
ROI of digital is still not understood by Indian digital business
It is estimated that by 2021, the Indian digital economy will be worth $1 trillion. However, despite the tremendous potential of digital technologies, a recent study has found that only 26 percent of Indian companies have a clear understanding of their return on investment (ROI) from digital initiatives.
This lack of clarity around ROI is one of the main reasons why so many Indian companies are failing to achieve their desired outcomes from digital transformation projects. In order to succeed in the digital age, businesses must first understand how they can generate value from digital technologies.
There are a number of ways to measure ROI from digital initiatives. One approach is to look at the impact of digital on key performance indicators (KPIs). For example, if a company is looking to increase sales through its website, it can track metrics such as website traffic and conversion rates. Another way to measure ROI is to calculate the cost savings achieved through the use of digital technologies. For instance, if a company has implemented an automated invoicing system, it can track the amount of time and money saved on manual processing.
Once a company has a clear understanding of its ROI from digital initiatives, it can start to invest more heavily in these activities and reap the rewards. By doing so, Indian businesses can close the gap with their global counterparts and compete effectively in the digital economy.
Traditional mindset people are diving digital is most unprofessional manners
There are many reasons why traditional mindset people are diving digital in most unprofessional manners. One reason is that they don't understand the importance of digital health scores. Another reason is that they're not familiar with the concept of digital marketing and therefore don't know how to use it effectively. Finally, some companies may be using outdated methods to measure their digital health scores, which can lead to inaccurate results.
Digital KPI , digital maths, digital data is still far from realities in Indian Context
Digital health is an important concept in today's world. However, it is still far from realities in Indian Context. There are many reasons for this.
First, digital KPIs and digital maths are still not well understood by most Indian companies. This lack of understanding leads to companies not being able to properly measure or track their digital health score. As a result, they are unable to improve upon it.
Second, even when companies do have a good understanding of digital health concepts, they often lack the data that is necessary to properly measure it. This is because digital data is still not widely available in India. This lack of data makes it difficult for companies to track their progress and identify areas where they need to improve.
Third, even if companies do have access to the necessary data, they often do not have the ability to properly analyze it. This can lead to incorrect conclusions being drawn about a company's digital health score.
Fourth, even if companies are able to correctly analyze their data, they often do not take action based on the results. This can be due to a variety of factors, such as a lack of understanding of how to improve digital health or a lack of resources dedicated to this goal.
As you can see, there are many challenges that Indian companies face when it comes to digital health. However, there are also many opportunities for improvement. By increasing their understanding of digital health concepts and investing in technology and data collection, Indian companies can
Everyone is chasing subscribers, likes and blue tick on digital platforms
In the digital age, it's all about the numbers. Companies are focused on growing their subscriber base and getting more likes and blue ticks on their digital platforms. But what does this mean for health scores?
A recent study found that less than 1% of companies surveyed had a "good" or "excellent" health score.
This means that the majority of companies are not doing well when it comes to digital health.
There are a number of factors that contribute to a company's digital health score. One is engagement, which refers to how often users interact with a company's digital content. Another is reach, which measures how many people are exposed to a company's content.
The study found that companies with high engagement rates also had high reach rates. However, there was no correlation between subscriber growth rate and either engagement or reach. This suggests that companies should focus on quality over quantity when it comes to their digital content.
Digitally they are still not producing valuable content to help customers
Digital health is an important issue for many companies, but they are not producing valuable content to help customers. In fact, less than 10% of companies have a digital health score that is considered "fit." This means that most companies are not doing enough to help their customers stay healthy and informed.
No one is doing digital audits to check whats wrong in the digital systems
There are many factors that contribute to a company's digital health score. One of the most important, but often overlooked, is the digital audit. A digital audit is a check of a company's digital systems to see what is wrong and how it can be improved. Unfortunately, many companies do not perform regular digital audits, leaving their systems vulnerable to attack.
The first step in improving a company's digital health score is to perform a digital audit. This will help identify any weaknesses in the system and allow for corrective action to be taken. Without a regular auditing process, companies are at risk of falling behind their competitors and failing to meet customer expectations.
Digital leakages are wasting huge amount of cash as managed by amateur digital people
Almost every company has some kind of digital footprint, and many companies are now turning to digital health scoring to manage and understand their risks. However, a new study has found that most companies are failing when it comes to managing their digital health risks.
The study, conducted by Kaspersky Lab and B2B International, surveyed over 6,000 companies worldwide and found that only 37% have a clear understanding of their digital risks. This lack of understanding is costing businesses dearly, with the average cost of a data breach now totaling $3.79 million.
This lack of understanding is likely due to the fact that many companies are relying on amateurish methods to manage their digital risks.
For example, 43% of companies say they use spreadsheets to track their digital risks, while just 19% have a centralized system in place.
What's more, the vast majority of companies (85%) do not have a dedicated team or individual responsible for managing their digital risks. Instead, this responsibility is typically shared among multiple departments, which can lead to confusion and inconsistency in risk management practices.
Without a clear understanding of their digital risks, companies are leaving themselves vulnerable to costly data breaches and other cyber-attacks. It's time for businesses to wake up and start taking their digital health seriously.
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Founder of TDF & Academy | Co Author | ??100+ speeches IIM’s 75+B schools on ??AI,Brand,Digital & Business Consulting |??Advising World Bank, ??Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader
2 年Symbiosis Centre for Distance Learning
Founder of TDF & Academy | Co Author | ??100+ speeches IIM’s 75+B schools on ??AI,Brand,Digital & Business Consulting |??Advising World Bank, ??Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader
2 年Symbiosis Institute of Management Studies
Founder of TDF & Academy | Co Author | ??100+ speeches IIM’s 75+B schools on ??AI,Brand,Digital & Business Consulting |??Advising World Bank, ??Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader
2 年SYMBIOSIS INTERNATIONAL UNIVERSITY
Founder of TDF & Academy | Co Author | ??100+ speeches IIM’s 75+B schools on ??AI,Brand,Digital & Business Consulting |??Advising World Bank, ??Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader
2 年Mudra The Finance Club NMIMS Bangalore
Founder of TDF & Academy | Co Author | ??100+ speeches IIM’s 75+B schools on ??AI,Brand,Digital & Business Consulting |??Advising World Bank, ??Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader
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