The Why, What, & How-To of Personal Brand Values

The $6million question....what are values and why are they so important?

Let's dive right into this one.

Values are the translator of what you believe in.

They are the communication system to your core identity.

Values are a tool that helps you with the decision-making process of life.

If your personal brand is the vehicle, your values are the driver.

Let’s say you have a Lamborghini, would you be comfortable handing over the keys to a bad driver?

Of course you wouldn't.

Would you be comfortable if said driver then crashes it?

I think it's fair to say you would be the opposite of comfortable.

So why are you doing that to yourself?!!

Maslow may know the answer.

Maslow's Hierarchy of needs

Based on Maslow's Hierarchy of needs personal brand values are closely tied to the "Esteem Needs" level.

Personal brand values strongly influence/impact an individual's journey with self-esteem and self-worth.

And that is because when one's actions align with their core values, They experience a sense of pride, fulfilment, and contribution to their self-esteem.

If you do not as yet have clarity on your values then I highly recommend the following framework.

The 3 Step Framework to finding your values

1. Google 'Values List' or simply refer to 'BIG VALUES LIST' below. From this long list, write down the top 10 values that you resonate with the most.
2. Now narrow down the list of 10 values to 5 values that you align with at your core. These will become your 5 core values.
3. Take it one step further and narrow down your 5 core values to just 1. One value that is an absolute non-negotiable for you. That one value becomes your core intrinsic value.

When you have clarity on your values, you are placing a professional driver in the driver seat of your car.

And everywhere you drive, you are in alignment.

Please note that getting clarity on your personal brand values is a great start however there is far more that one must get clarity on in order to have a strong personal brand foundation.

You also want to have clarity on your brand mission, brand story, brand ethics, brand messaging, brand language, business niche, services, target audience, communication plan, short and long term goals, as well as your value proposition- to name a few.

It can be overwhelming, I know, but it is so important that you do this correctly from the beginning. Otherwise you'll simply be throwing darts in the dark.

If you don’t have the time to do all of this, you don't know where to start, or you would like some guidance to make a serious impact with your brand, I've got you!

I would much prefer you spend your time doing things that are the best use of your time, and leave this to us.

I can help in one of two ways:

1?? The 1:1 Power Hour?- A one hour LinkedIn, branding, and content strategy session. I provide personalised advice on how you can best leverage LinkedIn for your specific brand and/or business.?Book a session using the following link:

2?? The Brand Credibility Service?- We become your trusted LinkedIn partner managing your personal brand, content, and strategy from end-to-end including a personal brand blueprint, LinkedIn content strategy, compelling content created for you, analytics reporting, leveraging our global networks, and access to myself for ongoing guidance and support.

?? DM me to learn more or get in touch at [email protected]

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