Why, What, How? - The Golden Circle of Website Making

As a #CreativeAgency that specializes in social media & #ContentMarketing, here at The Feather N’ Knife, we help our clients build a brand-defining website. In doing so over the years, we’ve realized that there’s a lot more to creating a website than picking a template and adding content. Websites, after all, are #DigitalStorefronts that connect businesses with their audience.

The hurdle: Wanting a website that incites #engagement.?

Now the question: How does one create a website that engages our# audience? To provide a satisfying answer?

Today, we’re delving into the ‘why’, ‘what’, and ‘how’ of a website. This is a concept many in the marketing realm refer to as the ‘Golden Circle of Website’.

It has greatly #influenced how we approach the #WebDevelopment process and could do the same for you as well.

The Why: The Heart of a Website

As a firm specializing in web development and #ContentWriting, the ‘Why’ is considered a critical aspect of any project. The ‘Why’ is what gives a website its purpose and meaning. Without a clear ‘Why’, a website doesn’t have a purpose that’s clearly conveyed to its intended audience.?

Defining a website’s ‘Why’ may not always be easy. However, one cannot ignore its importance either. So ensure your ‘Why’ is compelling, engaging, and resonates with your #TargetAudience.

The What: Bringing a Vision to Life

Once you have a clearly defined ‘Why’, it’s time to focus on the ‘What’. This is where you’ll determine the #content, features, and functionality that will translate your vision to life. It is also very important for your ‘What’ to align with your ‘Why’ seamlessly.

For instance, if your ‘why’ is to sell residential properties, your ‘what’ should pertain to #WebsiteContent focusing on topics like real-estate trends, lifestyle tips, etc. To clearly define the ‘what’ of your website, we suggest creating a comprehensive plan that outlines the articles, products, and #services your website will feature.

Once you have a plan outlined, present the above-mentioned elements in a visually compelling and user-friendly manner.

The How: Delivering a Satisfying User Experience

With your ‘what’ and ‘why’ in place, it’s time to address the ‘how’. This is where we roll up our sleeves and focus on the core technical aspects of a website. This, of course, entails the design, functionality, and user experience.

Imagine having a solid content and #SocialMediaMarketing strategy, only to have a website with slow loading time and a cluttered layout. These issues are enough to drive your visitors away.

As such, you need to invest some #effort in enhancing the ‘how’ of your website. Make sure your website has a responsive design, fast loading time, and an easy-to-navigate interface. Also, make sure the website is mobile-friendly.

Another thing that can play an instrumental role in enhancing the ‘how’ of a website is storytelling. Try to fill your website with compelling narratives via visuals, articles, and #testimonials.

To Conclude,

The ‘Why’, ‘What’, and ‘How’, have become our guiding force in web development. From starting with a clear ‘why’, aligning it with a definitive ‘what’, and perfecting the ‘how’, The Feather N’ Knife has managed to create websites that not only look great but also serve an invaluable #purpose.

If you’re looking to #optimize your website , identify your ‘why’, and let it lead you to your ‘what’ in order to craft a perfect ‘how’. By following this, a website that achieves your #goals and engages your target audience is guaranteed.?

#TheFeathernKnife #Website #UserExperience #UserFriendly #SocialMediaMarketingStrategy #Strategy #StoryTelling #RealEstateTrends #RealEstate