Why, What & How of Featured Snippets
Mark Jamieson
? CEO & Digital Marketing Expert ?Helping Businesses Grow and Succeed Online ? Co-Author WSI Digital Minds 3rd Edition ? Public Speaker ?AI Consultant
As an SEO professional or content specialist, you are always in the race to improve your SERP rankings and Click-Through Rates (CTRs). In fact, Google’s frequent algorithm changes add to the dynamic, competitive environment, and keep you on your toes at all times. However, what happens once you achieve page #1 rank success? Does retaining the position yield the desired results, or do you continue to wage a daily battle for improving impressions and CTRs by obtaining featured snippets, and increasing traffic to your website?
The truth is, although rank position is important, the very definition of rank is changing. Position #1 is making way for #0, and there are a number of reasons for that:
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