Why we’re covering more than just breakdown cover.

“We want to be there for motorists every day, not just the days when something goes wrong.”

We’ve been helping people with breakdown cover for over 50 years now. But recently, after plenty of work behind the scenes, we’ve been able to launch some new services.

We caught up with Bianca Mason, a Product Owner here at Green Flag, to talk about what these services are, why we’ve decided to launch them and what we had to do to get them all live.

So, tell us all about Green Flag’s new services.

The first is what we call ‘Service, maintenance and repair’, or SMR for short. It’s a catchy name, we know.

This lets people find and compare local garages, with help from our friends at FixMyCar . We have a great network of garages to use when a vehicle breaks down, but this gives people an easy way to find a garage they can count on for anything else they need.

Next is our vehicle history check, One Check, which we've launched with Techquity . Customers can get a detailed report about a vehicle’s history, showing if there’s any outstanding finance, if it’s ever been stolen or had MOT issues and plenty more. It’s a really useful tool for anyone looking to buy a second-hand car safely.

Lastly, we’ve teamed up with vGroup International for the Green Flag Shop. As you’d probably guess, this is where people can buy a range of handy motoring equipment and accessories.

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Why did Green Flag decide to launch these new services?

Keeping drivers safe has always been important to us, and these services can all help with that.

One Check can help people get a used car safely. SMR can help keep vehicles in a safe condition. And the Shop’s a safe place to purchase any motoring equipment you may need.

We want to be there for motorists every day, not just the days when something goes wrong. So, it’s great to be able to offer our customers different services that we’ve given the Green Flag.

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What did the team have to do to get these new services live?

Lots.

The first step was finding the right partners; companies and people that we could count on to provide services at the highest standard possible.

Once we found the perfect partners, we had to get building. There is much more to this than you might think! We have to work with our partners to make sure their websites are right for our customers. They need to be secure, easy to navigate, and importantly, there always needs to be good customer service ready to go if anyone needs help.

A big part of this process is testing and quality control. To put it very simply, every button, every page, every product – they’re all clicked, checked, and reviewed to make sure everything’s working as it should.

It’s a lot of work, but the result is always worth it.

What does the future have in store?

In the short term, plenty of listening.

We want to be able to provide a solution for any motoring challenge, so we’ll be listening to our customers to find out exactly what they need. Then, we’ll improve and expand the services we offer, both with our partners today and any new partners that join the team.

It’s an exciting time for all of us here, and the work we’ve done so far is only the beginning. I can’t wait to see where we are this time next year.