Why We're Bullish on Trade Credit

Of all the businesses to start—why start here?

We get asked this question often. And we're excited to share our "why" with confidence.

Trade credit isn’t just a financing option—it’s a powerful, untapped market that’s ripe for innovation. And here's why we're leaning in:

?? A Massive Opportunity

Trade credit is a cornerstone of the $9 trillion trade finance market, representing 60% of all B2B sales. In industries like manufacturing, it’s even higher—up to 90%. The sheer scale of this market presents a huge opportunity for improvement and growth.

??? A Broken System

Small businesses are the backbone of the economy, yet they often struggle to access the financing they need. This leads to a $2.5 trillion financing gap for SMBs.

? Modern Tools for Modern Challenges

The credit process, as it stands, is outdated and inefficient. Businesses are often caught in a web of slow, manual workflows, inaccurate data, and outdated decision-making. This slows down progress and limits growth. It’s time to modernize the process to unlock their potential.

?? The Perfect Fit

Trade credit is uniquely positioned to be the most efficient form of commercial lending. Suppliers and buyers already have aligned incentives, and it’s a direct exchange of goods for funds—far more intuitive than the often misaligned models of bank loans or credit cards.

?? Ready for Disruption

While there are a few big players in the market, the opportunity here is vast. The market size means multiple winners will emerge—and we’re all in.

?? The Best Part

Through our partnerships with tech-savvy credit leaders, we’ve learned that many are embracing automation and data-driven tools to streamline processes, reduce risk, and create better experiences for their customers. These leaders are setting the pace for what’s possible, showing that innovation isn’t just about disruption—it’s about transformation.

The bottom line? We’re fully onboard with the shift. Automation and advanced analytics are revolutionizing the way credit teams work, enabling faster onboarding, better customer relationships, and healthier businesses. It’s the future—and we’re excited to be part of it.

We hope you'll follow along. This is just the beginning.