Why Is Website Design So Important?

It’s quite normal for companies to redesign their website from time to time for one reason or another. However one problem I have realized is that companies not often take into consideration exactly how important their new website design will probably be for their digital marketing activity in its entirety.

Most of the time, when a website is redesigned it turns out to be worse compared to its predecessor. This happens to be because of one reason in particular; it will be created with the end result of satisfying one component of their digital marketing strategy rather than the strategy entirely. For example; developing a new brand OR optimize the SEO potential of their website OR any other one aspect they have at the forefront of their focus at that particular time. Eye-catching website design can lead to a big impact on almost all parts of your digital marketing strategy; therefore it is vital that you consider the different factors in combination with one another.

Reading patterns and SEO

Lots of people are comfortable reading web page content the same way they read a book, from top to bottom, left to right. Website designers usually consider this very serious when designing a website. Lots of web designers make an effort to place the vital information on the top left hand of the web page. This helps get the message across more conveniently for site visitors who could be existing or prospective customers. However what many individuals do not realize is that placing important information in these parts of a website also improves SEO. When you include primary company-related keywords into the html-based text, search engines like Google and Bing can easily crawl your site, boosting your search engine position as well as giving your site and company much more overall visibility.

Before you go through the steps involved in evaluating your current website (or developing a new one), it’s worthwhile to realize why usability is so important. In short, it affects your bottom line. The fallout from bad website design is enormous:

85% ignore a website as a result of bad design.

83% leave just because it takes more clicks to obtain what they want.

62% gave up searching for a product while shopping online.

40% never get back to a website because the content was hard to use.

50% of sales are lost because people can’t find content.