Why website design is necessary for small businesses
Introduction
Your website is one of the essential parts of your business. It helps you attract new clients, generate leads, and keep them engaged with your brand. It’s estimated that 76% of customers make purchase decisions based on what they learn about a company while browsing its website!
Section: For Website Visitors and Potential Customers
Section: What is your website saying about your business?
What is your website saying about your business?
Your website must be easy for the visitor to find what they want, when they want it and how much information they need. Your goal is for them to decide within 6 seconds!
Section: For Google and Other Search Engines
The importance of website design is not just for businesses but also for Google and other search engines. As more and more people use the internet to find information, they're quickly discovering that the best websites are those that have a good user experience.
A good user experience means letting visitors know exactly what they can do on your site before clicking any links or buttons. This helps them navigate your site without figuring out where everything is located or how to get back from one page to another. In addition, it's essential for search engines like Google that want users' attention when searching for products or services by providing helpful information about each product or service being searched so users will trust this website's offerings over others.
So what does this mean for you? If you want your business website ranked well by Google (or any other search engine), make sure yours looks cleanly designed with relevant content ready when someone types their keywords-related terms into Google's search box.
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Section: Is Your Website Mobile-Friendly?
If you want your website to be mobile friendly, your website must load quickly. This means the site will load faster and be easier to navigate and read on a mobile device. When people visit a mobile-friendly website, they're more likely to stay on the page longer, which helps increase engagement and conversion rates.
If most of your traffic comes from smartphones or tablets (the two most popular devices), then optimizing your site for these devices should be at the top of your list when designing a new web presence!
Section: Page Structure, Content, and Your Target Audience
A well-structured page will help you to attract your target audience and keep them interested. Your site should appeal to the right people, so they feel comfortable visiting and spending money on it. It’s essential to ensure that each page has a specific purpose, which helps visitors get what they need from the website quickly and easily.
The structure of your pages can vary depending on how long it takes for someone to find their information within the content on each page. For example: if there are lots of articles or blog posts at one glance, then this would mean that readers don't need much time before finding what they're looking for; whereas if there's only one article per page, then users may spend longer reading each part because some parts contain more helpful information than others (for example).
Whether you’re looking to launch a brand new website, redesign an existing site, or simply want to ensure your website is working smarter for you, we can help.
Whether you’re looking to launch a brand new website, redesign an existing site, or simply want to ensure your website is working smarter for you, we can help.
We offer website development services that include:
Conclusion
We hope this information has been helpful, and we wish you the best of luck in your business! If you have any questions or want to schedule an appointment, please contact us today.