Why Not Web Video?

Why Not Web Video?

Dorian Block Dorian Block

Dorian Block

Arts Executive | Strategic Marketer | ????? Advocate | Global Citizen

发布日期: 2020年1月6日
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Okay, time for an #unpopularopinion confession. I actually kind-of-sort-of maybe loathe video? There, I said it. I know, a digital marketer who loathes what will likely in the next two years be 75% of all mobile data is somewhat of an oxymoron, right? Well, call me old fashioned but I prefer graphics or photography paired with copy myself. I know all of the data around why video works and why YouTube is the second largest search engine on the internet. I've been running extremely successful social media campaigns utilizing video and managing video shoots for years. I've even shot, cut and edited some myself but I just absolutely cannot stand when a video pops up in my own feed! It moves and makes noise disrupting my scrolling (not in a good way) and rarely is it thumb-stopping content. So, what constitutes thumb-stopping content and why would I click on it? Read More:


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