Why Web Hosting Providers Should Offer Bot Protection in 2025

In 2025, online threats are more real than ever. The rise of sophisticated bots is something every hosting provider needs to consider. From small businesses to large enterprises, the risk of bot-driven attacks is growing, and websites are increasingly vulnerable. As a hosting company, this is your chance to stay ahead of the game by offering BotProtection, like BotGuard, to your customers. Here’s why you should seriously think about adding it to your services:

1. Bots Are Getting Smarter—And They’re Targeting Your Clients

In 2025, bots aren’t just automated scripts doing a little scraping here and there. They’re advanced, clever, and can mimic human behavior to bypass basic security measures. These bots are used in attacks like credential stuffing, data scraping, and DDoS, all of which can cause major problems for businesses. That’s where Blackwall (formerly BotGuard) comes in.

BotGuard uses cutting-edge technology to block malicious bots in real-time, making sure your clients' websites are safe. Offering this kind of protection helps your customers avoid downtime, slow site performance, and potential data breaches.

2. Most SMBs Think Security Is a Given (But It’s Not)

For many small and medium-sized businesses (SMBs), security is just assumed when they sign up with a hosting provider. However, bots are a huge, often invisible, threat, and many SMBs don’t even realize how exposed they are.

By offering BotGuard as part of your hosting packages, you’re giving your customers a much-needed safety net. With BotGuard’s easy-to-integrate tools, like its support for cPanel , JBMC Software (DirectAdmin) , Plesk , and WHMCS , protecting clients becomes a seamless experience. They get the benefit of top-notch security without even having to worry about it.

3. An Easy Way to Boost Revenue

Bot protection doesn’t have to just be an added layer of security—it’s also an opportunity for you to increase your bottom line. More and more hosters use Blackwall (formerly BotGuard) as an upsell, especially for more advanced offerings like VMs and dedicated servers.

Alternatively, you can bundle BotGuard with your premium hosting packages. This creates an incentive for clients to upgrade to a more robust plan. It’s a win-win—clients get the security they need, and you see more revenue from higher-tier hosting packages.

4. Build Trust and Keep Clients Happy

When clients feel like their websites are secure, they’re more likely to stick with you. Security has become a must-have in the hosting world, and offering BotGuard shows that you’re committed to keeping your clients’ sites protected. It gives them confidence that their website is in good hands.

Offering BotGuard as part of your hosting service makes it clear that you’re serious about cybersecurity, which can build long-term trust with your clients. And when clients trust you, they’re more likely to stay with you.

5. Give Clients Visibility with a Free Traffic Monitoring Dashboard

Here’s something really cool: BotGuard doesn’t just block bots—it also offers a FREE Traffic Monitoring Dashboard for your clients. This dashboard lets them see exactly what’s happening on their site, like how many bot attacks are being blocked and what types of bots are trying to target them.

This level of transparency is invaluable. Clients love seeing the protection in action, and it helps raise awareness about the importance of security. It’s a great way to show your customers how much value they’re getting from your service, and it helps them understand the potential risks they’re avoiding.

Wrap-Up: Why Hosters Should Act Now

In 2025, bot protection isn’t a nice-to-have; it’s a must. Offering BotGuard to your customers is one of the smartest moves you can make. With easy integrations into popular hosting panels, options for upselling or bundling with premium packages, and the added benefit of a traffic monitoring dashboard, BotGuard gives you the tools to protect your clients while also growing your business.

Security is more than just a buzzword—it’s essential. BotGuard helps you provide your customers with top-tier protection while keeping things simple and transparent. Ready to make your hosting services safer and more profitable? It’s time to add BotGuard to the mix.