Why are we working on an XRlab ?

So we can build and experience in XR today what you will execute tomorow

• Because we are enthusiastics both about our company and new technologies ( notice that VR and AR as such are NOT emerging technologies anymore in 2019 according to the latest gartner hype curve : https://www.gartner.com/smarterwithgartner/5-trends-appear-on-the-gartner-hype-cycle-for-emerging-technologies-2019/ )
• Maybe we will not be V-Commerce leaders of tomorow, but at least we can show you how we augment your current businesses with Oracle Platform !

See here some of the content, we presented at MCX London and MCX Paris :

MCX London with Wojciech Pluta : https://www.dhirubhai.net/posts/wojciechpluta_mcx-xr-vr-activity-6603641691767390208-GoHr

MCX Paris : (more to come in a dedicated article)

But what is XR ?

XR, as we see it, is the mix of any combination of the following :

VR : Virtual reality , when you have a headset on your head, cutting you away from all people surrounding you, projecting you in another (virtual) reality. (and most of the time it makes you look ... weird - as in above picture ) . You can also have VR properly explained by a specialist with 5 levels of depth in this brilliant introduction to VR by Wired

AR : Augmented Reality, has become widely known through the pokemon-go game ( and the more recently released Minecraft Earth - https://www.minecraft.net/fr-fr/earth ) , where through a smartphone or tablet, you can add things on (augment) your reality. And it is getting more and more popular these days, mostly thanks to huge efforts from companies like Microsoft promoting the Hololens, or Magicleap exciting announcements. My favorite pick to illustrate it :

RR : Real Reality, because we should not neglect our world, and this is were our lives are happening.

So for us, XR is all about mixing all the possibilities offered but immersive technologies, like in this example :

https://www.dhirubhai.net/posts/sikaar_webxr-virtualreality-activity-6592397991045279744-joEN/

Our Approach

We are a LAB so we try, create and produce new things!

Despite the wide library of XR assets available within and out of our organisation, we take pride in developping, crafting and experimenting ourselves our ideas up to a Minimum Viable Experience. (and then only we have proper eXpeRts helping us for turning them into live, shareable experiences). Of course, we can still guide you through all available Oracle experiences developped by our fellow collegues !

So be sure that more will be shared on what we exactly test and develop in upcoming posts.

For more details get in touch with us :

Sikaar Keita https://www.dhirubhai.net/in/sikaar/ or Wojciech Pluta https://www.dhirubhai.net/in/wojciechpluta/

 We work in close collaboration with the Oracle France Innovation Hub staff, as well as Oracle EMEA and Oracle Worlwide XR enthusiasts ( even in Brazil and Japan) and wonderfull local and global agencies (like https://www.ronikdesign.com/ ) !