Why We Use Press Releases
Areti Vassou
Digital Strategy Director at Ideadeco.co | SEO | Content Strategist | Speaker | Author | Copywriter
Press releases are one of the best tools for marketing your business. Even if you’re a small business, they can help boost your online presence and reach a new audience. Moreover, how you create and distribute your press release matters a lot, too.
While some people see them as nothing more than a hassle, to others (like me) they’re an extremely effective form of promotion that any content creator or blogger, or website owner can take advantage of.
Used correctly, a press release can land you first page rankings in Google for your target keyword, depending on how competitive it is. The thing about them is that if you want your press release to result in the best possible promotion, you need to produce a high-quality one and get it shared on lots of different websites. You also need to make sure that you don’t spam your target audience.
If you’ve never created a press release before, or are just looking for ways to improve yours, then this workshop is for you!
Workshop: How to Write Successful Press Releases
Do you want to master the art of Press Releases? Are you a small business owner who can’t afford to hire a PR Agency? Do you own a fresh new startup with zero experience in Press Releases? Are you a newbie journalist looking for that extra skill? Is your event in great need of some extra exposure? Do you have big news to share as a Content Creator but haven’t any clue about Press Releases?
Here is your chance to get all the guidelines and tips for crafting professional Press Releases that all website editors would love to publish.
Join this workshop: How to Create Successful Press Releases Workshop by IDEADECO on Monday 9 May 2022. The workshop is taking place at Spaces Theanous 15, Kerameikos, Athens. In five hours you will learn all the necessary steps and tips to make your Press Release irresistible to the public eye.
Workshop Topics
The Workshop will cover the following topics:
Workshop Timetable
The workshop will start at 11.00 on Monday 9 May 2022.
Workshop Info: For more details about the workshop visit this link and for booking your seat visit Workshop Tickets.
Meet the Instructors
Three established female entrepreneurs will share their expertise:
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Ariadne Nikaki
Ariadne Nikaki?is the Founder & CEO of ARIAPR Public Relations Agency. She is an inspired and driven public relations strategist with extensive experience directing PR campaigns in both agency and in-house settings.
She has studied Politics & Communication (Public Relations) and has specialized in Political Communication. For more than twenty years, she has worked in companies and organizations as a public relations manager or as an event manager.
She is an expert on personal and business branding, improving the brand image of individuals or companies. Each project is accomplished through planning, designing and implementing marketing strategies, initiatives, creative campaigns and PR events, conferences, exhibitions, etc.
Filia Mitromara
Filia Mitromara was born in Volos. She has studied Journalism and she is a member of the Periodical and Electronic Press Union. She holds the position of Editor in Chief in well-known magazines. She is an experienced journalist with vast experience in the creation and management of various Greek magazines.
She began her career as a staff writer in magazines such as Hello!, Men’s Health, Life & Style and others. She has been the Editor in Chief & editor in health magazines such as Prevention and Shape. She has designed and edited a number of health, fitness, and psychology-related books.
Over the last four years, she has been working in the digital world as a social media manager on health and wellness related to Greek portals like: ?omorfamystika.gr, ?thriveglobal.gr, ?boxpharmacy.gr, and?isida.gr.
Areti Vassou
Areti Vassou?is the Digital Strategy Director of IDEADECO SEO Copywriting Agency. She started her career in digital marketing at Google and for the last 20 years, she is working with outstanding companies around the world.
Areti is the Founder of the?Greek Online Content Creators Association. She loves to make ideas happen through SEO, Copywriting, Blogging, Branding, Social Media, and Email Marketing.
With her laptop and her Digital Nomad spirit, she has traveled to 191 countries, has published books, and participated as a Speaker in more than 500 Conferences all over the world. She is the mastermind behind?Content Creators Coffee Meetup?and?Content Creators Workshops.
Media Sponsors
We are deeply grateful to our Media Sponsors:
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Workshop Info: For more details about the workshop visit this link and for booking your seat visit Workshop Tickets.
Web Designer, UX Designer, Σχεδιαστ?? Ιστοσελ?δων, Επεξεργαστ?? Εικ?να?
2 年Great speakers!