Why we switched to be a Culture First company

Studies indicate that culture-driven companies experience 22% greater productivity and 30% stronger customer satisfaction than other businesses. Also, 46% of the job seekers hold company culture as a crucial factor when choosing to apply to a company.

Today, an increasing number of organizations are recognizing the importance of putting culture first. Essentially, it means building a people-centric organization that focuses first on its employees. It values the happiness of the employees as much as the bottom line.

An organization’s culture has always been important. But nowadays, it has become more than just a catchphrase. It is a significant differentiator that provides a sustainable advantage and leaves your competitors in the dust. It also helps to attract the right kind of people.

As the Founder of WeDigTech, I strongly believe that having the right culture is indispensable to an organization’s success. It can make your team feel empowered and willing to take on real-world challenges with greater affirmation.??

Besides, a huge part of the workforce today comprises millennials. And these millennials are constantly looking for an organization that shares their values and strives to make a difference. So for them, working for a company that values its employees and voices their opinions is much more than just a choice.

But that’s not to say that a culture-first company does not identify becoming financially successful as its ultimate objective. It only focuses first on employees as a path to achieve customer-centricity and fiscal success.

Culture Reinforces Your Brand Value

Your organization’s culture speaks volumes about your brand’s personality. It reflects your company’s soul and tells the world who you are as a brand.

If the audience resonates with your brand and its culture, they will feel an instant connection with it. Consequently, they will become much more likely to engage with your brand.

The customers today have become highly conversant. They simply won’t buy what you are selling until they buy why you are selling it. And this ‘why’ comes from those who have faith in your brand promise and potential. In simple words, you just cannot have highly engaged customers until you have a highly engaged team force.

It Impacts Team Performance and Engagement

Culture is perhaps the biggest treadle that any organization has to drive performance and engagement. It is, in fact, the leading indicator for almost every performance metric.

According to a study , companies with award-winning cultures have 72% better employee engagement ratings as compared to those with weak cultures. When your work team is engaged with the work, they possess a distinct passion because there is clarification on the goals they must focus on. Also, positive work environments promote a culture where appreciation and acknowledgment become a norm.

In turn, what you get is a team that is intrinsically inspired to go the extra mile. And this creates independence, a significant attribute to job satisfaction.

It Cultivates a Collaborative Environment

As per trends generated by a Stanford study, people gravitate towards an environment that is collaborative rather than competitive.

A positive and collaborative work culture prevents team members from competing with each other that essentially fosters a toxic work environment.

In my opinion, when you build a compassionate work culture, your teammates can share ideas, empower each other, and lend support when one stumbles. Also, through collaboration, your team can grow from each other’s strengths, welcome diverse ideologies, and solve problems more quickly and efficiently.

Cornerstone Core Values of Our Culture at WeDigTech

Over the years, we have been able to achieve a superior culture by valuing our team what they’re worth, as well as endorsing flexibility, investing in continuous learning, and rejoicing in team milestones.

Integrity - WeDigTech values honesty and integrity above everything else. Our people are driven to always do the right thing.

Innovation - Our culture is built on flexibility and novelty. With openness to experimenting and a penchant for innovation, the WeDigTech team has a growth mindset that makes them try incredible things.

Respect for All - Our people are our brand. We celebrate them, respect them, and empower them at every stage of their lives.

Team Spirit - We believe in sharing responsibility and working in a close-knit environment. We promote one another to do extraordinary things.

Excellence Driven - We have built a vibrant culture where human effort, values, and endeavor, with an aim to give the best, is celebrated each day.

Fun - We strive to combine our gallant corporate goals with savvy management practices to promote a fun and engaging environment.

Final Words

The importance of putting culture first cannot be overemphasized. And every organization needs to find its own cultural DNA. Trying to emulate another organization’s culture is an error that several companies make. Each organization has varying objectives and its people are driven by different motivations. So, you must define your own culture and make sure that it exists in every team member’s actions, each day of the year.

Despite the effort, building a Culture First organization is worth the journey. Without it, your labors in every other area will eventually fail to secure results.??

Embracing the fundamental values of trust, customer focus, thought leadership, and team spirit, WeDigTech is looking to conquer undreamed-of horizons and establish a stout presence in the market. Because we know, that’s the best way forward.

Checkout our complete culture guide presentation at https://www.wedigtech.com/blog/life-at-wedigtech/?

** Please do share your thoughts with me in comments if this inspires you to be a culture first company. **