Why We Resist: Understanding Human Nature and Organisational Change
Rachael Ogunmuyiwa, ACIPM
Communications and HR Professional | Delivering Excellence in Public Relations, Training & Development, Organisational & Community Engagement towards SDGs.
Human nature is resistant to change.
Let me share my experience.
Having worked in the same routine for almost a year, I received an email from a brand I had worked with remotely that they were making changes.
A shift in content strategy. It was unsettling.
Switch to a new content management system and other digital tools. It was different from what I'd been used to.
It challenged my established work habits, leading to initial resistance.?
However, as I regularly share with young ones worried about facing disruption versus sticking with the known, changes can also present growth and professional development opportunities. Well, with the right support and communication.
Why Resistance?
Resistance stems from various psychological and emotional factors, including fear of the unknown, discomfort with uncertainty, and a natural preference for stability and routine.
Change often requires people to adapt, learn new skills, or alter their behaviour, which can sometimes be unsettling.
I recall another instance. A different organisation. I had always wanted my responsibilities to be expanded. I tried. But the protocol was strict on who they wanted at what time. 20 months passed, and they finally decided to take on more responsibilities. Guess my reaction? I felt threatened.?
I fidgeted.
Change is constant.?
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Introduction of a new CRM.?
Shift in content strategy.?
Increased collaboration with other departments.
Change in tools or introduction of automation.?
Change in work policies.
New leadership with new directions.?
Perceived negative impacts like job loss, bad experiences with previous changes, comfort with familiarity, and loss of control, among others, are the reasons employees might resist change.?
How HR and Organisations Can Handle Resistance to Change
When introducing change, do you ever pause to ask, 'What’s in it for my employees?' Understanding their perspective could be the key to turning resistance into readiness. How will you engage your team in the journey of transformation?
Brand Storyteller + Brand Strategist | Ideating strategies + Crafting simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands | YALI Fellow.
3 个月This is an insightful read ????????