Why We Rebranded: Our Co-Founder Tracy on the Shift from Anti-Ageing to Active-Ageing
International Institute for Active Ageing
![International Institute for Active Ageing]()
International Institute for Active Ageing
Empowering skincare professionals to deliver the very best results.
Two years ago, we officially rebranded from the International Institute for Anti-Ageing to Active-Ageing, focusing on empowering our community at every stage of their skin health journey: from puberty to perimenopause to hitting your prime. Here’s what active-ageing means to our Co-Founder, Tracy.?
?
"To me, active ageing means facing and embracing ageing. At iiaa, we’re proud to be pioneers of change in the industry.
We believe everyone deserves healthy skin, and next year there is tipped to be an even greater interest in healthy ageing. Not only adding years but making those years count. This has been called a “mega-trend” by the Global Wellness Institute. Changing our name from anti to active ageing was a conscious decision to embrace more positivity around the ageing process. Ageing is a privilege, and we’re here to ensure our community looks and feels their best for as long as possible.”
?
Founder - Winslow Skincare & Winslow Education @winslowskin.education
3 个月Loved the rebrand and think it’s such an amazing message to be putting out there! Loving the skin we are in then trying to change it!