WHY WE NEED SOCIAL MEDIA MARKETING?

Social Media Marketing or SMM as techy gurus call it is the usage of social media platforms and websites to inform or advertise any product or service. 

What are the known and effective social media platforms and websites that 2.80 billion users all over the world and counting are using? Well, among the more famous ones would be Twitter, Instagram, Pinterest, Facebook, Youtube, Google and more to name a few.

Based on statistics 95% of online adults follow brands and services thru these medium and 71% of consumers would likely recommend a brand if they have had a good social media experience when using them. Did you know that there are 2.56 billion mobile users and there are globally 1 million more new and active users added up every day? Wow, this is a mighty powerful tool to get across your message. These users spend an average of 69% of their time on their smartphones every day.

Here is a rundown on why social media marketing works and how effective it is for everyone who wants to reach their customers and increase awareness. Social media marketing helps increase brand awareness, more inbound traffic, it also improves search engine rankings, has higher conversion rates, customer satisfaction, improved brand loyalty, and cost-effective. I will get into these points in detail below for you to better understand everything.

BRAND AWARENESS

Social media helps draw in the customers that frequently use their smartphones to look for products and services that they need in their daily lives. Some consumers would recommend the good service that they have received from family and friends looking for the same.  This is in a way making your brand the “top of mind” when looking for a particular service or product.

INBOUND TRAFFIC

Like any business, you need to market your product and service to anyone and everyone in your locality otherwise you will be stuck with just the current customer base you have. In order for this to increase and let others know that your business exists is to use this medium. By increasing your marketing presence thru your profile it gives your new customers a chance to see your business website which helps them to know more about your business and the services you offer.

IMPROVE SEARCH ENGINE RANKING

Let’s face it everyone uses Google these days in searching for something. Being on the first page of Google definitely counts since most consumers won’t go to the second page to search for more once they have found what they wanted. Although this might not be directly linked to the increase of your current rankings combining social media marketing with quality content for your website helps in driving your rankings higher. This generates a more positive result on your website.

HIGHER CONVERSION RATE

With increased visibility in blogs, video’s, photos, reviews can lead your customer’s to view your website and thus give it increased traffic.  This gives your business a more personal touch which encourages you, consumers, to feel comfortable with doing business with you and can communicate freely.  Studies have shown that there is 100% higher lead to close rate in social media marketing compared to on the ground marketing avenues. 

CUSTOMER SATISFACTION

This is the lifeline of every business. When you use social media marketing it is a way for your customers to communicate thru postings, comments, reviews or complaints. Of course, answering them thru private message right away helps in achieving a loyal customer base. 

BRAND LOYALTY

One of the main goals of a business is to have a loyal customer base and it’s through customer satisfaction that you can achieve this one. Both of these factors go hand in hand in creating brand loyalty.  Generally millennials these days rely so much on social media platforms interactions with their favored brands to be able to communicate and this way they engage on a one on one service for your business. You should implement social media marketing in order for you to be able to get the attention of the most influential customers for your business.

COST EFFECTIVE

In most social media marketing platforms signing up is free. By then you can set up promotions, content, event, etc. There are also paid advertising, however, the cost is minimal. It would be advisable to actually give it a try if you’re not so familiar with it initially and then eventually move on to your strategy once you’re more comfortable with it.

 So bottom line social media marketing is definitely here to stay. If you don’t have one yet it is best to start one now, you can choose any of the more famous platforms that are available. Hey, its cost effective and start sharing it with people relevant to your business. If you don’t have time to manage this sites you can send us a message to help you with this, we would be glad to assist you.