Why we need a marketplace for health innovation
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Why we need a marketplace for health innovation

As an entrepreneur and technology specialist, I have spent the last two decades convincing government departments and health bodies that they need new ways to manage and share their information: in a citizen-centric way. In health, this means patient centered care and management.

From moving the Federal Government onto the internet in the 1990s with the Australian Government Homepage to putting two Prime Ministers online, building a virtual tallyroom for the Australian Electoral Commission, putting the National Health and Medical Research Council and the Australian Institute of Health and Welfare online and, recently, building a Chronic Disease Management register for ACT Health: I’ve experienced great personal reward in creating innovation systems that improve all our lives.

Now, in the age of smartphones and clouds, we have health practitioners who are also in business as innovators. They’re developing health improvements through apps, devices, pathways or treatment approaches, and attempting to take them to market. Globally, 30% of new startups are in the health sector. Health and healthcare innovation is booming.

Sitting on a health commercialisation board for seven years, I became very frustrated with the difficulty in getting good technology and breakthrough research translated. According to the World Bank, only around 20% of innovations in health make it to translation and adoption. This is because, outside of the pharmaceutical industry, there’s no clear path for either commercialisation or collaboration.

In 2013, I realised the answer was to take a “top down” view of this problem and formed a team using data mining and machine learning techniques to research the health innovation market, and classify it. In doing so, we assembled the world’s largest database of health innovations.

This database is the foundation of the website www.healthhorizon.link: an online marketplace that lets you showcase your innovation, collaborate with others, find investors, or seek interest in progressing the innovation to market.

Now in 2015, just like Uber owns no cars, and Facebook creates no content, Health Horizon owns no innovations. It’s an online platform which was built on two core assets: the largest global data collection of health innovations, and a novel taxonomy which bridges natural language and medical terminologies, like SNOMED and ICD10.

We have identified over 30 categories of innovations, with many novel types in the mix. For example, if you have done a review of the best apps for managing heart disease, we will include that as an innovation.

We’ve also included pathways, treatment plans, quality systems and health promotion campaigns. Hospitals, researchers, investors, consumers and anyone with an interest in health can search Health Horizon by the type of innovation, by disease group or by purpose, and also by the stage an innovation has reached on its commercialisation journey: idea, proof of concept, trials, seeking investment, ready for market and so on. We are the health horizon: the single place you can find out, "What's next in health?"

For the first time, people will be able to like or follow an innovation and keep up with its progress as it moves from an idea, to the lab or field, to the point where it is improving lives.

Simply put: If you have an innovation in health and you want to progress its development, find an investor, seek collaborators or find early adopters, list it on Health Horizon and you will have an immediate world-wide audience.

Students and practitioners will be able to keep across the latest innovations in their field in a new way. While we will offer news and a daily digest to those who want it, our model is built less as a linear stream and more on building blocks of quality information, an evidence rating and on two way collaboration.

The global consumer community has also matured in their desire for authoritative health information online. This is most evident in the emergence of mHealth (mobile) and pHealth (personalised) innovations, or apps and wearables. Health Horizon is an evidence based resource where the broader community can find emerging innovations and follow breakthroughs in medical, health and wellbeing science.

After two years of development, we’re excited to launch Health Horizon on 8 October 2015 at the International Hospital Federation World Hospital Congress in Chicago.

We’ll feature over 50,000 innovations from 20,000 organisations: collected from our universities, hospital networks, NGOs and health startups. If you have an innovation you can join us and benefit from a free listing offer before the end of the year. Visit www.healthhorizon.link or Tweet us @healthhorizn.

Originally published in the August 2015 edition of The Health Advocate: the Australian Healthcare and Hospitals Assocation magazine for health managers, academics and clinicians. Read the whole issue HERE.

Marcus Dawe

CEO - MCi Carbon | Climate Thought Leader | Cleantech Entrepreneur | Canberran

9 年

Thanks for your comments. We are very excited about helping to improve the visibility of health innovations and get many of them to adoption quicker...

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Awesome, a massive kick start to health innovation that can REALLY help people. Hopefully with better focus on data and this kind of collaborative approach to realising citizen focused benefits we can be catapulted into prevention actions.

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Mari Wiezel

Strategy Healthcare Senior Manager

9 年

It is an amazing idea!

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Amy Geach

Mentor & Educator for Allied Health Businesses. CEO and Founder of Health Nest, The Connection Co with Amy Geach & Riverina Hand Therapy.

9 年

Loving this idea - thank you for sharing

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Genevieve Hopkins

Management Consultant, Health Technology Advocate, Writer and Author

9 年

Exciting times Marcus, great article! Shared

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