Why we made Paclan For Nature.

Why we made Paclan for Nature – by Janusz Godlewski, Commercial Director, Central Eastern Europe, Cedo

When the BBC’s Blue Planet aired in 2015, exposing the catastrophic mass of plastic waste that is littering our oceans, killing marine life and destroying our natural world, people across the globe knew a lot had to change. In the weeks that followed, its ripple effect moved companies, legislators and wider society to take dramatic, positive action.

At Cedo, we had been looking at ways to improve our biodegradable and sustainable ‘Paclan’ products for some time already, so we were able to move fast and innovate.

The result is the new Paclan for Nature range, designed to help consumers make the right choices for the planet, their homes and their wallets. If you aren’t familiar with Paclan, it’s one of Europe’s leading household cleaning product brands, helping millions of consumers in Central and Eastern Europe keep their homes clean, safe and tidy every day.

Paclan for Nature is made from recycled plastic, biodegradable plastic and plastic made from corn starch, as well as bamboo and sustainably sourced paper. Through launching the collection, we’re making it easier for consumers to identify and make the environmentally responsible choice. My personal favourite Paclan for Nature products that we use regularly at home are the bamboo cloths, compostable paper bags for food waste and biowaste bin bags.

Since we launched Paclan for Nature, these eco-friendly products could be found in major Polish supermarkets including Aldi, Carrefour, Rossmann, Selgros and Kaufland. Fuelled by consumer demand and our growing base of eco-active shoppers, we will continue to innovate and develop this range to ensure we remain at the cutting-edge of affordable, sustainable household essentials.

To see the Paclan For Nature range, please visit the Paclan website.