Why we are living in The Golden Age of (direct-to-consumer) Content
We are currently experiencing the ? #GoldenAgeOfContent ?.
There is an abundance of incredible content being created, ranging from original productions to live sports, and it's accessible across numerous platforms: web ??, social media ??, apps ??, linear TV ?? (including pay-TV and local broadcasts/over-the-air), gaming platforms ??, and more.
I've been contemplating Scott Schiller 's thought-provoking LinkedIn post on state of video consumption in response to Axios' 1 big thing: No new viewers newsletter story, going beyond just my initial comment.
More video content is being consumed now than ever before, but it requires considerable effort to capture and retain an audience. I find the narrative that "no one is watching" to be simplistic.
Are we to believe that everyone with their heads down, glued to smartphone screens, is only engrossed in text messages or articles?
No, it's video that commands our attention.
Video eats everything.
Video eats our attention.
Video content dominates our scrolling habits.
Moreover, significant amounts of video content—both live and on-demand—are being viewed on websites, mobile web, and apps, extending beyond subscription video-on-demand (#SVOD) services like Netflix, Amazon Prime, Apple TV+, Hulu, Peacock, Paramount+, etc.
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It's also being accessed directly from intellectual property (IP) owners.
This direct-to-consumer (#D2C) approach is being adopted by various entities: studios ??, sports leagues and teams ??, musicians and bands ??, creators (think: YouTube stars) ??, and filmmakers ???.
Why go D2C for video content?
Because IP owners can cultivate and own their audience
However, the challenge lies in content discovery
Aggregation, cross-promotion
We are indeed witnessing an extraordinary era of storytelling through video content
It's undeniably a Golden Age. It's being delivered directly as in #D2C.
Convince me otherwise. Or, tell me I'm wrong.??
Founder | Incremental Growth for Premium & Luxury Brands | Scale at the Intersection of Finance & AI Advertising
9 个月Absolutely sensational! Loving your enthusiasm for the content landscape. ??
Founder @Waveplus.IO: Empowering fan-based businesses like sports clubs to engage & monetize their fanbase. Innovational expert @IMAGINEERING.tv: Specialized in LIVE & REMOTE sports broadcast. ????
9 个月Oh so true!!!!!
President & CEO at SJL Management Inc.
9 个月This is great insight and relevant to my technology platform company Cya Live which is a fan engagement, social commerce and social media all-in-one real-time interactive platform. Cya Live is at the intersection of being a consumer based platform where large audiences and fans can consume live sports, entertainment and livestream shopping content in an interactive, engaging and immersive way and communicate face-to-face anywhere around the world while watching live content together. Cya Live is one platform to share live experience virtually through collaboration, engagement and transactions. Check out Cya Live's Interactive Live Sports Events Platform at the below link where Cya Live's sports capabilities and features are relevant to this post! https://www.cya.live/info/sports-platform/
Love this T.K. !
CEO of MyBundle: Connecting consumers, streaming services and broadband providers
9 个月Great points in there! We're obviously biased but think your spot on... Consumer's have more choice then ever (great!) but man it's confusing (not so great) "Aggregation, cross-promotion, and stream bundling are vital in addressing this issue, particularly when it comes to finding live sports events amid the myriad of apps available." As long as DTC services are open to working with others, there is a very real opportunity to have their cake and eat it too. Meaning have that direct relationship in their own app but make sure to work with others to simplify the holistic consumer streaming experience. Doing that will expand the market beyond just super fans, to those who would subscribe as long as you make it easy.