Why We Invested: VRGL

Trust and transparency are the most important factors when it comes to choosing your financial advisor. However, conversations can quickly become complicated, especially around complex topics like portfolio analysis and optimization. To avoid this complexity, many people stick with their longtime advisor, even if they are no longer delivering the desired experience or outcome.??

At Northwestern Mutual Future Ventures, we focus on investing in companies that provide innovative solutions to large-scale problems. VRGL offers a unique approach that allows wealth managers to quantitatively assess a prospect’s current investment portfolio and clearly illustrate where they could be if they transitioned to a new financial advisor. VRGL’s solution helps financial advisors quickly show prospective clients the benefits of making a switch, building trust from the start of the relationship.??

Founded in 2021, VRGL has rapidly gained the attention of investors with its unique value proposition and recently closed a new funding round. The round was led by existing investors FINTOP Capital and MissionOG , with participation from Northwestern Mutual Future Ventures, Flyover Capital , and Fin Capital . We were pleased to participate in this round, drawn by the strength of product, the founders’ deep appreciation for the problem, and the significant growth potential within the wealth management industry. ?

• Product and technology: VRGL’s platform not only analyzes data quickly but also integrates data seamlessly, regardless of format – whether from paper statements or PDFs. Most importantly, VRGL requires no manual data entry by the advisor; all necessary information is automatically extracted from the prospect’s existing statements. VRGL’s technology meets all the requirements for scalability and widespread product adoption. ?
• Founders: Josh Smith , co-founder and CEO, and Joshua Zimmerman , co-founder and COO, are veterans of the financial services and technology sectors. They previously successfully exited their first company, Solovis, an investment management platform, in 2020 for $250 million.?
• Growing market: The wealth management industry is rapidly transforming. As distribution increasingly goes digital, advisors recognize that technology, data, and analytics are essential for driving advisor enablement. Wealth management tools and analytics solutions will be key to unlocking growth in advisory practices.??

Northwestern Mutual Future Ventures is excited to see new technologies enabling financial advisors to deliver a better customer experience, greater transparency and better serve the ever-evolving needs of clients. We are thrilled to be on this journey together with VRGL. To read more news about Northwestern Mutual Future Ventures recent investments and portfolio companies, follow us on LinkedIn and X .?

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