Why we invested in Piper AI?

Article written by Beth Faus

CRMs are the worst nightmare for salespeople. Information in CRMs tends to be outdated, incomplete, inconsistent, and unreliable, resulting in the company not having full visibility on the sales teams’ performance. Companies spend $103bn annually in CRM systems, but poor data results in significant ROI loss. This is a global pain and 95% of companies have CRM data quality issues.

As we spent more time looking into scalable solutions, we noticed that Piper is at the forefront of solving this real problem for salespeople. The rapid evolution of LLMs capabilities’ has enabled Piper to build a product with a high reliability, to be used by sales professionals in demanding working environments, which would have not been possible 18 months ago.?

Piper AI is a Gen AI-enabled pipeline automation software that allows B2B businesses to improve data in relation to its clients, deals and overall pipeline. This helps companies increase their revenues through better pipeline planning and active pipeline management and save costs by reducing their Revenue Operations teams, and particularly the “CRM policing function”.

From a technological perspective, Piper’s approach is in the heart of our AI investment thesis: go deep in a domain, and capture and analyse valuable proprietary data, in order?to boost the productivity of knowledge workers and empower them with unique insights.

First time we met Sergio we were very impressed by his deep understanding on the problem, having experienced it in multiple sales functions across Twitter, Google and Stripe. Fun fact is his desperation on the matter led him to dye his hair to blue to encourage his team at Twitter to keep their CRM up to date. Sergio’s strong experience in Sales, complements perfectly with Rodrigo’s managerial and entrepreneurial journey and with Michele’s data and product skills, after leading Data function at Job & Talent.

We believe that Piper AI has all the raw ingredients of a fantastic team and product to become the next category leader in a $2.5bn market, growing fast.

Therefore, we are proud to announce our co-led investment into Piper AI with Shilling VC and IGNIA Partners. We are very excited to start working with Sergio, Rodrigo and Michele and the broader team at Piper AI as they continue their journey to empower sales teams with a full pipeline automation solution that delivers unmatched productivity gains and sales intelligence.