Why We Invested: Levitate

We recently completed our investment in Levitate , the SaaS platform designed to help relationship-based businesses grow and cultivate meaningful interactions. Levitate’s mission is to make the world happier place by building more authentic relationships.?Levitate raised $15 million in its Series D round led by Harbert Management Corporation with participation from Northwestern Mutual Future Ventures and Bull City Venture Partners. This funding round brings Levitate’s total raised capital to $55 million.

Nowadays, many companies have integrated marketing automation software tools that claim to help streamline marketing processes. These tools are built to reach large, general audiences but often lack personalization and frequently do not resonate with the intended audience. In 2017, Jesse Lipson decided to address this issue and founded Levitate.? ?

At Northwestern Mutual Future Ventures, we aim to work with and invest in companies that solve large problems. When we first met the Levitate’s team, we were convinced they could address the inherent problem with existing marketing technology solutions. We invested in Levitate for three main reasons: ? ?

• Technology and product adoption: Levitate’s product can be easily integrated within existing workflows across email, surveys, and CRM tools. The platform also offers a large content library and the ability to leverage AI for content generation. These automated workflows increase business efficiency and free up teams to focus on key business priorities. ? ?
• Addressable market: Levitate’s solutions provide value to numerous relationship-based industries including financial services, real estate, nonprofits, and many others. Northwestern Mutual Future Ventures sees a massive opportunity within the financial services industry – one where Levitate can unlock greater engagement between clients and their financial advisor.? ?
• Team: Levitate is led by an experienced management team. Jesse Lipson , Levitate’s Founder and CEO, is a successful entrepreneur who previously founded ShareFile, which was later acquired by Citrix in 2011.?

We are thrilled to be part of Levitate’s journey! To read more news about Northwestern Mutual Future Ventures recent investments and portfolio companies, follow us on LinkedIn and X.?