Why are we going in circles?

Why are we going in circles?

Human-AI Iteration Framework: Incremental AI Integration in Business Operations

The effort of integrating AI into a business can often feel like taming a wild, unpredictable beast. This was precisely the challenge faced by a team I consulted for, who were eager to embrace the potential of generative AI but unsure where to begin. They saw numerous opportunities for AI application across different departments, from accounting to customer service to forecasting. However, the focus was on generative AI due to its buzz at the moment, and we decided to start from zero, aiming to identify the lowest effort activities that could significantly reduce time on task through AI.

Core Principles

The core principles of the Human-AI Iteration Framework are pivotal for maintaining a structured yet flexible roadmap for AI integration. By anchoring the process in these essential guidelines, businesses can tackle the complexities of AI adoption with clarity and assurance, navigating the hype with a pragmatic, results-driven approach.

  1. Incremental Integration: AI is introduced in stages, allowing for adjustment and learning.
  2. Human-Centric Approach: Humans remain central to the process, with AI augmenting their capabilities.
  3. Continuous Improvement: Each iteration builds upon the last, refining the AI-human collaboration.
  4. Flexibility: The framework adapts to different business functions and AI maturity levels.



The Human-AI Iteration Cycle

To grasp the Human-AI Iteration Cycle, visualize it as a circular flow divided into four distinct quadrants, each representing a critical phase. Starting from the top left and moving clockwise, these steps—Assess & Plan, Implement & Train, Evaluate & Learn, and Adjust & Expand—guide the iterative journey of AI integration. In each quadrant, humans and AI play complementary roles, with specific actions driving progress. Refer to the diagram at the top of the article for a visual representation of this cycle, ensuring a clear, structured approach to embedding AI in your operations.

1. Assess & Plan

  • Human Role: Identify areas for AI integration, set goals, and develop strategies
  • AI Role: Provide data-driven insights on potential impact areas
  • Key Action: Create a roadmap for incremental AI integration

2. Implement & Train

  • Human Role: Oversee implementation, provide domain expertise for AI training
  • AI Role: Learn from data and human input, begin assisting in specified tasks
  • Key Action: Deploy AI solutions in a controlled environment, train staff on AI collaboration

3. Evaluate & Learn

  • Human Role: Analyze AI performance, gather feedback from staff
  • AI Role: Generate performance metrics, identify areas for improvement
  • Key Action: Conduct thorough review of AI impact on operations and staff productivity

4. Adjust & Expand

  • Human Role: Make decisions on adjustments and expansion of AI capabilities
  • AI Role: Suggest optimizations based on learned patterns
  • Key Action: Refine AI integration strategy, prepare for the next iteration



Incremental Augmentation in Action

Let's see how this framework applied to this customer service department:

Iteration 1: Basic AI Integration

In our first iteration, we focused on customer service. We aimed to leverage AI to handle routine tasks, starting with a simple goal: reducing the time spent on generating responses to customer inquiries.

  1. Assess & Plan: We identified that customer service was a prime area for AI integration, given the high volume of repetitive inquiries. The goal was to implement a generative AI tool to assist in creating responses to customer emails.
  2. Implement & Train: We introduced AI-powered chat interfaces that could take customer inputs and generate responses. Staff were trained to use these tools, starting with simple copy-paste functions to familiarize themselves with AI-generated content.
  3. Evaluate & Learn: We closely monitored the AI's performance, gathering feedback from the customer service team on the effectiveness and accuracy of the generated responses.
  4. Adjust & Expand: Based on feedback, we refined the AI's response generation, making it more aligned with the company's tone and customer service guidelines.

Iteration 2: Enhanced AI Capabilities

With the initial success, we moved to a more sophisticated level of AI integration in customer service.

  1. Assess & Plan: We identified the need for more automated customer interactions. The plan was to use AI to tailor emails prior to human CSR review, further integrating AI into the workflow of customer service.
  2. Implement & Train: We integrated AI for response automation, personalization and timing enhancement, ensuring that customers received more relevant and timely communication on their issue.
  3. Evaluate & Learn: We evaluated the impact of AI on response rates and issue resolution, gathering data to understand how automated, personalized communication affected customer engagement. We observed a tremendous amount of low level issues that could be resolved with full automation or customer facing chat bot functionality.
  4. Adjust & Expand: We refined the categorization algorithms to segment customer issues, developed a communication engine, and began planning for AI integration in other customer interaction channels like forward facing chat bots.

Iteration 3: Advanced AI Integration

  1. Assess & Plan: We designed the knowledge base for RAG around an analysis of all historical customer service data, piloted the automation email responses to a subset of low difficulty customer issues.
  2. Implement & Train: We deployed the forward facing chat support bots, essentially training the customers to self solve a majority of low value time wasting issues for our support staff. We trained our team to more effectively manage escalations only as opposed to tier one contacts.
  3. Evaluate & Learn: We evaluated customer satisfaction, observed a marked improvement in survey results, we learned the limits of what could be automated based upon the nature of the customer issue.
  4. Adjust & Expand: We took this learning and applied it to internal procedures, we seek to expand AI into QA and R&D as a result of its ability to expedite low effort repetitive tasks.



Benefits of the Human-AI Iteration Framework

Highlighting the benefits of the Human-AI Iteration Framework underscores the value of a structured approach to AI integration. By focusing on simplicity and accessibility, this framework ensures that AI adoption is manageable and effective, even for those new to the technology. The structured process addresses key areas such as risk reduction, improved adoption, customized solutions, scalability, and measurable progress, making the transition to AI not only feasible but also strategically sound for businesses of all sizes

  • Reduced Risk: Incremental approach minimizes disruption and allows for course correction
  • Improved Adoption: Gradual integration helps staff adapt to AI collaboration over time
  • Customized Solutions: Iterative process ensures AI tools are tailored to specific business needs
  • Scalability: Framework can be applied from small-scale pilots to company-wide implementations
  • Measurable Progress: Clear stages allow for precise tracking of AI's impact on operations

Implementing the Framework

When contemplating how to begin your AI implementation, it's crucial to start with a structured yet straightforward approach. The Human-AI Iteration Framework provides a clear pathway, allowing you to ease into the process without feeling overwhelmed. By leveraging this simple framework, you can break down the complexity into manageable steps, ensuring a smooth transition and effective integration tailored to your specific needs

  • Start Small: Begin with a single, well-defined process or department
  • Set Clear Metrics: Establish KPIs for each iteration to measure AI's impact
  • Encourage Feedback: Create channels for staff to share their experiences with AI tools
  • Invest in Training: Provide ongoing AI literacy training for all levels of staff
  • Stay Agile: Be prepared to pivot or adjust your AI strategy based on learnings from each iteration

Overcoming Common Challenges

Understanding the common challenges of AI implementation is key to minimizing risks and boosting your success rate. By anticipating these potential obstacles, you can tackle them head-on, ensuring a smoother integration process. This proactive approach helps you refine your strategy, reducing the chances of failure and maximizing AI's impact on your business

  • Resistance to Change: Address through education, involvement, and clear communication of benefits
  • Data Quality Issues: Implement data governance practices early in the process
  • Integration with Legacy Systems: Plan for gradual modernization alongside AI integration
  • Ethical Concerns: Establish an AI ethics committee to guide decision-making
  • Skill Gaps: Develop a talent strategy that includes upskilling, hiring, and partnerships


Use this Human-AI Iteration Framework! Its very simple to adapt to your use case. Your businesses can simplify their approach to AI Adoption, increase confidence among stakeholders in the iterative improvements and wins. This approach ensures that AI augments human capabilities incrementally, leading to a consumable and productive human-AI collaboration that evolves with your business needs.

Integrate iteratively,

Benjamin Justice

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