Why We Don't Shoot Video? Do It Anyway.

Why You Don’t Shoot Video?

We know that:

·     53% of vehicle shoppers would consider buying a vehicle online

·     54% of vehicle shoppers want information tailored to their needs

·     82% of Smartphone users consult their phone on purchases they are about to make

According to Peter Leto Head of Industry - Automotive Retail Sales, U.S. with Google “Video is the new showroom”

We know all of this but still don’t shoot video. Why?

Because my Mom will see it. My friends will see it. I don’t have my favorite shirt on today. I need to get my hair cut. I’ll do it tomorrow. I need to get my hair done. I didn’t put on make-up today. My ex will see it and say %#&#.

Do It Anyway!

You don’t have to be good at video. You really don’t have to be comfortable at video.

Do It Anyway!

You will be “judged” for your videos. Hell, you will be “judged” for NOT doing videos.

You see it goes like this; people will judge you. They will say crap like: Can you believe the video she did? He is afraid to do video LOL. She hasn’t done any video. I can’t believe he sent that video out. He keeps sending videos, but nobody watches them, what a joke.

Well, Let’s give them something to talk about.

Do It Anyway!

Set a Goal of doing a video a day. Do it for 90 days. Yes, it will be difficult. Yes, at first you will hate it. You will run out of things to say but I guarantee you that your customers will be grateful. They will be the beneficiaries of your videos. Your sales will go up as will your confidence. Not only that you will become the “go to guy or gal” when it comes to video. But you will ask yourself this question. Why didn’t I start sooner? I am getting comfortable, my customers are grateful, and my interaction and ratings are going up. Why the hell did I think it was so difficult?

Gary F. sells New and Used Toyotas, he did not want to do video. He did not like it, didn’t like the way he looked on video but did it anyway. His sales went up 51% year over year. He started to help other sales team members at his dealership only to find they did not truly want to do video, even though they said they did.

Now Gary shoots video and sends them to his customers daily. It is part of his daily routine. He is comfortable with video. His sales reflect his daily routine and his customers respond. Not all of them but enough of them.

You see, Gary decided to “Do It Anyway”