Why We Don't Need to Call It BIM: Embracing Better Ways Without the Jargon
Brian Myers
Engineering Technology Leader | Driving Strategic BIM Integration, Innovation, and Industry Collaboration
The world of architecture, engineering, and construction is always evolving. New tools and technologies emerge, promising to make our jobs easier and our projects better. One term that often comes up is Building Information Modeling (BIM). It sounds sophisticated and maybe even a bit intimidating. But here's the thing: we don't need to get hung up on the term "BIM" to improve how we work. Let's explore why it's okay to focus on simply doing our jobs better, without worrying about labels.
The Problem with Labels Like BIM
Sometimes, terms like BIM can create unnecessary barriers:
Embracing Better Tools and Processes
Instead of focusing on BIM as a concept, let's look at practical ways to make our work easier and more efficient:
A Common Experience Among Seasoned Architects
As an example, many seasoned architects have found themselves hesitant to adopt new technologies labeled under terms like BIM. They might think, "I've been doing this for decades; why change now?" However, when these same professionals come across tools that address specific needs without the intimidating labels, their experiences are often positive.
Consider a veteran architect who has been in the industry for over 25 years. Initially skeptical about BIM, they were introduced to a simple 3D modeling program by a colleague. Curious but cautious, they decided to give it a try on their next project. To their surprise, the tool was somewhat intuitive and didn't require abandoning their established methods. Instead, it complemented them.
Using this new tool, they found that clients could better visualize designs, making meetings more productive and approvals faster. Encouraged by this success, they explored other tools—like software that calculates carbon analysis or energy efficiency—improving design with quick analysis.
They realized that they didn't need to adopt "BIM" wholesale to improve their work. By taking small, manageable steps, they integrated new tools into their routine without feeling overwhelmed. They continued doing what they loved—designing buildings—but with added efficiency and ease.
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The More Things Change, the More They Stay the Same
At the end of the day, the core of what we do remains consistent. We're designing and building structures, solving problems, and collaborating with others to create something meaningful. New tools are just that—tools to help us do our jobs better.
Change doesn't have to be overwhelming. By taking small steps and focusing on practical improvements, you can enhance your work without feeling like you're starting from scratch.
Don't Be Afraid to Reach Out
If you're curious but unsure where to start, don't hesitate to:
Conclusion
You don't need to adopt "BIM" (and this applies to the concepts of AI and design automation as well) to improve your work. By focusing on the practical benefits of new tools and processes, you can make your projects easier, better, and more fulfilling. Remember, it's about enhancing what you already do well, not replacing it. So take that first small step—try a new tool, have a conversation, or read up on a topic of interest. You'll find that embracing change at your own pace can lead to significant rewards.
Let's Keep the Conversation Going
Change is easier when we support each other. Feel free to reach out to colleagues, join discussions online, or connect with professionals who have navigated similar paths. Even feel free to reach out to me with questions or in better understanding how to deliver the message. Together, we can make our industry better without getting bogged down by jargon or overwhelming concepts.
BIM Manager & Digital Technologist for Engineering, Construction, Operation & Maintenance (Buildings, Civil, and Rail): Cert. BIM PM – RICS, UK | Cert. in IM – BRE, UK | Cert. in Contracts – Harvardx, US
3 周Does the article rightly emphasize the importance of meaningful and necessary terminologies? If not, it is good enough to understand only one side, and its title cannot be a conclusion. "Sometimes" we "need to be pragmatic in an approach to get people to the point of understanding a process and a topic." I agree with a balanced approach, such as avoiding BIM as jargon or buzzword, but why abolish a meaningful ideology? If we "don't need to call it BIM," it has broader implications, which begin with polluting the BoK. Academic or intellectual integrity goes beyond personal authorship. It is essential to attribute the contributions to its original notion (of any scientific concern) of human progression. Isolating the disadvantages and remedies is useful but partial. We "need to be pragmatic .... to get people ... understanding 'a process' and 'a topic'." But which process and which topic? We need a label. Discouraging the overt use of jargon, such as BIM, BIM,..... BIM, 100 times in five minutes, is the "right thing" to do. For literacy, literature, and scholarship (academic & practice in harmony) to be favored, we need to "do it rightly" and consistently. Writing to non-experts doesn't exempt us from expert scrutiny.
BIM Manager & Digital Technologist for Engineering, Construction, Operation & Maintenance (Buildings, Civil, and Rail): Cert. BIM PM – RICS, UK | Cert. in IM – BRE, UK | Cert. in Contracts – Harvardx, US
3 周Terminology is the study of fundamental research (not application research) where the ideologies are framed in a taxonomy order. One must be a terminologist to direct the progression of human knowledge in a subject matter toward a healthy digital future. The world is full of application experts, and even universities are obsessed with fancy application research topics. This is what I call anti-intellectualism. We need to use the intellect to define things and ideologies connecting the fundamentals - not just the non-expert/non-fundamentalist mainstream opinion. CAD, Digital Twins, and (digital) Information Management are by-products of "Information Modelling," a computer science?paradigm. "Building" refers to the trade/domain of application—this is the basis of the term BIM. Application experts and sellers would make buzz out of anything for personal success - they don't worry about BoK and the collective human progression. Non-experts and general practitioners will blindly follow anything and support wavering terminologies, causing terminological chaos. However, it is the job of the practice leaders to guide the learners, organizations, and the industry to remain educated on the fundamentals and genuinely strategic.
BIM Interior Designer
4 周Very informative and use full tips, , peers are very important, just that one spkk to anyone helps a lot
Optimizing workflows, driving change, and adding value at the intersection of AEC & D&M | 30+ Years in AEC | Curiosity Drives Innovation
4 周I think one of the greatest challenges to BIM adoption (or adoption of ANY solution) is how we approach it. We tend to show off all the cool shiny bells, whistles, buttons, and roll in lingo like “transformation”, “artificial intelligence”, and “automation” when what we really need to do is be more empathetic to the end user. In my opinion and experience, people don’t resist change. People resist being changed. And they often see these changes as a personal attack on the ways they work and who they are. As if what they’re doing now isn’t good enough which makes them feel that they aren’t good enough. Which ultimately breeds anger and resentment. It’s great to showcase the unicorn dream state for their business but it needs to be broken down into small, manageable, and measurable chunks, with only slight changes to the way they’re currently working. Chance needs to be made in small incremental changes. This ensures the right things are being addressed at the right phase of the journey. It also ensures the success (or failure) can be measured thereby providing insight into what went wrong but more importantly what can be adjusted to get back on the track to success.