Why we do it

I could see the tears in his eyes. We had gotten together to “settle” his life insurance policy contract. I told him it was now in effect. He put both arms around his contract and pulled it close to his chest. He told me, again, why he bought it and how the Capital Dividend Account worked and how it made sure his family would be OK, forever, even if he wasn’t around to protect them.

And I was recently touched by a totally different situation. When a family I hardly knew from many years ago called me from the bank. All of them, together at the bank, depositing the insurance cheque for $100,000. They wanted to thank me. They loved their mom. It meant a lot to them that she got some life insurance. Another example of how she was able to show she cared for them. All I could think was that I wished it was more.

Life insurance is often referred to as an intangible asset. Unable to be touched or grasped.

For these folk, I can’t think of anything more tangible than their life insurance policies.