Is This Your Story Too?
Customer Passion Point Limited (CPPL)
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Funmi sat at her desk looking at the financial report for the month of March. The maths was not “matching”. She had spent so much on advertising and marketing that month, yet the returns on her investment were so poor. Only a handful of clients came in looking to do business with her company and they were still yet to close any deals! The first quarter of the year was gone and she barely had anything to show for it. She knew she wasn’t doing something right.
Manufacturing home furniture was Funmi’s passion and one thing she excelled at, how come these clients couldn’t see it, she asked herself. She was spending millions of naira manufacturing these sofas, double seaters etc. to international standards and yet the few clients who stumbled upon her website from the advertising she did always claimed they knew someone who could “do it at a cheaper cost”.
Funmi needed to vent and so she picked up her phone and called her bestie Ada to talk about it. Ada picked up on the third ring and after the pleasantries, Funmi went ahead to bare her heart. After listening for a while, Ada said; “But I recall telling you about an advertising agency - CPPL that my boss engages for our company and how the company has witnessed immense growth as a result of the insider knowledge and best practices that CPPL brings to the business”. Funmi paused for a bit and said, “But it’s advertising, do I need to pay someone to do that for me?”, “What makes them different?”
At this point, Ada was already laughing, she then replied saying; “Yea, some people at our company asked the same questions. Truth is, my boss enrolled a couple of us for their training sessions and after a couple of months when we were done, we were admitted into the CPPL Alumni where we constantly received online reinforcement of the teachings from the programs.”
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Ada on the other end of the phone was now quiet and nodding thoughtfully to herself. After a while, she said: “So the CPPL guys are also into consulting and will train my staff too abi?”. To which Nelo replied, “Yes! they are actually passionate about their clients’ growth. Their level of excellence is unmatched.”
Needless to say, that Funmi was sold at this point, she was going to reach out to CPPL on Instagram first thing the following morning. She was ready to do the right thing for her business.
Are you like Funmi? Do you need to increase sales, improve overall performance and take your business to the next level, visit https://cppl.com.ng/send-us-a-brief/ to send us a brief and one of our experts will reach out to you asap. You can also call or WhatsApp on 07011962027 for inquiries. Do it now and watch us go the extra mile for your brand or business. #Nigeria #lagos #learning #valuecreation #cppltrainingprogramsalumni #cppltraingprograms #cpplconsulting #cpplsmeconsulting #businessgrowth #profits
Strategic Business Development Manager | Proven Expert in Elevating Brand Profitability | Marketing Innovator.
1 年For SME consulting, no one does it better than CPPL.
Digital Marketing Specialist -On-page/Off-page SEO professional- Social Media Manager - Google AdWords Setup Specialist - Facebook Ads - Instagram Ads - Search Engine Optimization Professional (On-site and Off-site)
1 年Nice read, enjoyed the story line