Why we decided to offer no diesel models on the market in future

We have decided to stop offering any diesel models in the future! Our objective is to be a technological pioneer – we are strengthening the core focus of our brand and consistently aligning our company with the mobility concepts of the future.

Porsche always strives to align its product range with customer demand and state-of-the-art technology. With this in mind, we are stepping up our activities in the fields of hybrid technology and e-mobility. By 2022, we will have invested more than six billion euro in e-mobility, thus creating the foundations for sustainable growth into the future.

The interest in hybrid models has already risen massively. In Europe, around 63 percent of Panamera vehicles are ordered as hybrid models. Conversely, the demand for diesel models is declining. In 2017, the proportion of Porsche diesel models around the world was twelve percent. Porsche has not had any diesel models in its portfolio since February 2018. As a result of these changing conditions, we have taken the decision that we won‘t offer diesel models on the market in the future.

Porsche has no intention of demonising the diesel engine – it is, and will remain, an important drive technology. As a sports car manufacturer for which diesel engines have traditionally played a subordinate role, we have come to the conclusion that we can survive without diesel models in the future. It goes without saying that we will continue to provide professional support to our existing diesel customers.

Next year, we will be bringing our first purely electric sports car to the market in the form of the Taycan – a vehicle manufactured via a CO2-neutral production chain and powered by green electricity from a pan-European ultra-fast charging infrastructure. By 2025, half of all new vehicles from Porsche may feature an electric drive – either as part of a hybrid concept or as a purely electric vehicle. Nevertheless, we will also continue to rely on optimised internal combustion engines. This is our vision for how purist, emotive and powerful sports cars will continue to play a pivotal role in the Porsche product portfolio in the future.