Why We Chose Telegram Over an App for Our Premium Remote Jobs Group

It’s a fair question: “Why Telegram?

Why not build a dedicated app, like many others do?”

In our journey, this decision came from deep insight and hard-learned lessons, and it centres around one thing—focusing on the customer experience first.

Learning from Steve Jobs: Focus on Experience Over Technology

In a famous exchange, a journalist once asked Steve Jobs about what he’d been working on over the past seven years. His answer was simple, brilliant, and deeply relevant: Jobs emphasized that they’d been laser-focused on the customer experience, not the technology.

He understood that technology should serve the user's needs, not vice versa.

The customer experience was the priority, while technology was there to enhance it, not overshadow it.

This philosophy is what we’re applying here by choosing Telegram as our platform, rather than jumping straight into building a custom app.

Why Telegram?

By using a platform like Telegram, we’re able to keep our attention on what matters most: creating a smooth, valuable experience for you, our members.

Telegram’s interface is user-friendly and adaptable.

It allows us to reach and engage with our audience without the heavy burden of developing an app.

With a group format, we’re able to:

1. Gather Real-Time Feedback: We can quickly understand your preferences, respond to questions, and make adjustments based on direct feedback.
2. Experiment and Iterate at No Cost: The group is a one-time payment of $10 (which is next to nothing because it is valid for the lifetime of the group) to join, which means we have room to experiment and refine our approach. We can focus fully on meeting your needs without the pressure of a complex tech build. Mistakes are less costly, and we can evolve based on real experiences rather than assumptions.
3. Build a Community: Telegram offers us the flexibility to interact more naturally with members, fostering an immediate sense of community, where everyone can share insights and feel more connected.

Lessons from Experience: Avoiding Past Mistakes in Tech-First Thinking

Reflecting on our journey, we once made the mistake of putting technology first. When we ran a B2B wholesale marketplace, we invested over 10 million Naira and poured three years of effort into developing the technology before we fully understood what our customers needed from the platform.

By prioritizing the tech, we found ourselves constantly adjusting to try and align with the market—essentially playing catch-up. This mistake was costly both financially and personally and can easily drain the resources of a business or keep an entrepreneur in the hospital with free stress.

This experience taught us a valuable lesson: If you don’t start with the customer’s experience, you’ll end up struggling to make your technology fit their needs later.

And that’s not a mistake we are willing to repeat.

The Value of a Telegram Community

Telegram provides us with a reliable and adaptable environment to fine-tune what we offer.

Once we’re confident that we’ve nailed down the customer experience, we’ll be in a stronger position to develop an app that truly enhances and amplifies that experience.

Until then, Telegram allows us to stay agile, responsive, and—most importantly—customer-centered.

So, to everyone in our community, thank you for being part of this journey.

Together, we’re crafting something meaningful, prioritizing your experience, and ensuring that our technology, when the time comes, will truly be worth it.

For more details on how to join this community, comment below or DM us here.