Why we are all salespeople

“We are all in sales now.” So says our upcoming speaker organisational psychologist Daniel Pink in his bestseller “To Sell is Human.”??

He says while some of us earn a living in sales, the rest of us also spend 40% of our time persuading, convincing, and influencing others to give up something they’ve got for what we’ve got.??

Successfully doing this calls for ABC: Attunement, Buoyancy and Clarity.?

• Attunement: Understanding another person’s perspective and having empathy?

• Buoyancy: Staying afloat amid an ocean of rejection, rebuffs, and refusals??

• Clarity: Helping others see themselves in fresh, revealing ways, and identifying problems they didn’t realise they had?

Daniel says these days the most highly prized salespeople are more akin to unbiased business partners who sell insights about an industry.???

REFLECT:??

Considering research shows we all have a selling instinct and are natural salespeople, what is your belief about yourself as a salesperson????

TAKE ACTION:??

• Next time you’re getting ready to persuade others ask yourself “Can I move these people?” List 5 specific reasons why the answer to your question is yes??

• Practise your “ask” in advance so you don’t flinch from it when the moment arrives?

BE INSPIRED:??

“Selling is fundamentally human.” – Daniel Pink??

Good luck with selling!