Why Watercolours?

At the risk of sounding like I'm having a go at clients, have you ever had a client who lacks imagination and they take pretty much everything literally? What do I mean by this? Well, simple. You show them a fabric in your office - 6 weeks later they are on the phone, raging because it doesn't look like what you showed them. They look at a sofa in the showroom and then see it in their living room and it's the wrong one. They select the finishing materials and then get upset that you didn't use the right ones.

Now, frustratingly, you did use the right ones. You did show them samples. you did show them plans and even CGIs. You even got them to sign off!!! But they still KNOW that YOU got it wrong.

Solution to all of this?

Watercolor Effect

Watercolor visuals have fallen out of favour in recent years. It is not hard to understand why. With the evolution of 3D modelling and rendering software, it has never been easier to have photorealistic images of your project visualised. Watercolors do have an advantage over photorealistic 3D visuals in the following way…

Watercolor Architecture Images give the viewer the concept of how a building will look.

It could be said, without sounding harsh, that some clients have a hard time imagining a building in it’s finished glory. Once presented with a photorealistic 3D image created to look fantastic – they are on board. The image was created to show the building at 5pm in the evening sun. The client ends up seeing the building in the morning and says ‘That’s not what I ordered!’ – Problems.

Watercolors are a brilliant way of showing how a project will look but leaves a little imagination to the viewer. This leaves a certain margin for interpretation and can result in fewer discrepancies and disagreements.

They also hark back to a bygone era of more romantic architecture and give the project authority and timeless gravitas.