Why Visual Content is King in Real Estate Marketing

A picture paints a thousand words. It is no wonder that in the real estate industry, property seekers turn to photos of houses and amenities to decide whether a property for sale is worth investing in. With the popularity of online search and social media, brokers are more convinced that property listing photos are compelling marketing material.

It is not enough that a listing has photos. They have to be of good quality to be eye-catching and professional-looking. Visuals also include infographics, videos, slideshows, and more.?

Producing excellent visuals requires effort. Here are five reasons why your effort will be rewarded when you devote time and resources to visual content marketing:

Instantly Capture People’s Attention

Photos and videos are among the first things people notice when they check out listings before the written description. On the Lamudi platform, photos are featured in the listing result, and they are often found above the fold of the actual listing. Aside from photos, you can also add videos to your listings on Lamudi.?

Give a Good Remote Property Tour

Images and other visuals allow potential clients to see what the property is like by giving a “property tour,” which can help them decide to book an actual one with you. When shooting property photos and videos, the goal is to highlight the property’s best parts and characteristics.?

Have a Shareable (with a Potential to Go Viral) Content

Research shows that visual content gets more social media engagement than text-only posts. Engagement can also extend to shares, in addition to reactions and comments. To ensure your visual content is worth sharing, you must know your target market’s lifestyles, interests, goals, aspirations, and values.

Help Your Audience Process Information Easily

Visual content is easier on the brain since the information is broken down into visual elements. It is important to ensure that your fonts, colors, icons, and symbols will aid the understanding. Choose topics based on what you have learned from conferences, property market reports, or your observations of real estate trends.?

Tell Great Stories

Good visual content helps express details and other stories best told when captured in an image. For example, you can use visuals to tell the vintage character of a historic property. With this, your clients may appreciate the uniqueness of the home you are selling. You can also feature a property's finishes and materials in your visual content.?

Learn more about the strategies for producing champion visual content for your real estate marketing.