WHY VIRTUAL EVENTS WILL BE BIG IN 2021
Valerie Bihet
Corporate Event Strategist | Corporate Event Production | Experiential Marketing Events | Incentive Trip | Event Design | Special Event Specialist | Destination Management Specialist
I really enjoy reading articles that are surely helpful and beneficial to everyone! Here are some snippets from this interesting article I just found.
HYPER-PERSONALIZATION IS BECOMING THE NORM
Event marketers will continue to hone in on providing a customized experience to event attendees. This will particularly play out in post-event follow-ups, where companies send personalized content to their visitors based on their interests collected at the event. Since executive reports from the event can show which user engaged with what content at the event, it becomes easy to share relevant material with them during a follow-up.
As this follow-up strategy furnishes higher value call-to-actions — given that the material is relevant to the audience — they will be relied on heavily. While tracking behavior during the virtual event is one possibility, event hosts can also conduct polls and surveys, and capture detailed information at registration to gather enough insights about their attendees for a customized follow-up strategy.I
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