WHY VIDEOS ARE THE BEST MARKETING STRATEGY FOR UNIVERSITIES/SCHOOLS?

The amount of influence videos have on our everyday life is undeniable.

With videos continuing to gain popularity, it’s not a surprise that video, the king of all social media engagement, is playing a prominent role in how universities are positioning & portraying their brands to applicants, current students, and alumni.?

In this article, we’ve discussed why videos play an essential in content marketing now and with parents involving young people in their decisions about their future more than ever.

Let’s see why Schools and colleges need to be using videos to attract young people to highlight the opportunities available to students.

Let’s dive in!

VIRTUAL CAMPUS TOURS

?A Virtual campus tour lets potential applicants imagine themselves as students: hanging out with new friends in the dorms, studying in the library, grabbing something to eat in the canteen, staying in hostels and so on.?

There’s also the same problem with those prospects who don’t live nearby & might not have the opportunity to walk the campus before they make their final decision. Happily, you can overcome this challenge by showing a virtual campus tour on your university’s website.

Creating an impressive virtual campus tour video captures what makes your campus a great place to study.

STUDENT, ALUMNI & FACULTY TESTIMONIALS

Testimonials are a powerful marketing tool for businesses, colleges, and universities included and that’s because students (and people generally) put a lot of thinking into what their peers have to say & get influenced by them.

Alumni testimonials are equally effective, especially those that offer a clear picture of the opportunities the program or degree made available to them.

The same goes for faculties that may want to know about the workplace culture, areas of focus, research tools and facilities available, and other factors.

SAMPLES THE COURSE CONTENT

One of the best ways to get across the calibre of your teaching staff is to demonstrate it. Small Lecture samples, course overviews, and a bit of classroom content can give prospects a feel for a faculty member’s expertise, teaching style, and other important qualities.

OVERALL IMPACT PRODUCED THROUGH VIDEOS:

1. ? INCREASE IN ADMISSION RATES:

One of the smartest ways to bring your enrollment strategy full circle is to integrate a CRM platform designed to maximize revenues from both new and existing students.

2. ? BRINGS IN HIGH ROI

83% of marketers say video provides them with good ROI, and 81% claim video helped them generate leads.

3. ? HIGHER REACH TO STUDENTS & PARENTS

Students & Parents can be the best ambassador for your university, they help in higher reach by forwarding videos they find on the university’s website to their friends or colleagues.

Sharing your sample course content, campus tours, student & alumni testimonials and more through your video content management system.

Do it effectively and your applicants won’t feel like they’re missing a thing.?