Why Video Marketing is Here to Stay
There was a book written by Jonah Berger called Contagious - Why things catch on. In his book he talks about Social Transition, one being word of mouth, something every business knows can make or break you. Studies show that word of mouth is behind 20% to 50% of our purchasing decisions. It's no wonder why online ratings are so valued.
So the question becomes, how to spread the good word about your business. Besides the obvious, have a good product and outstanding service, there is a way to reach thousands of people through digital marketing which is Video.
Many industries have been talking about it for years and every year statistics are showing us that it's not going away. With live streaming and a camera on every cell phone, there is no shortage of methods to get video on the internet. Video is like water, it's free so why pay for it?
I'll tell you why: for one, no one can hear you because you don't have a mic on, second the angle is off and you're face is usually always too close or way too far and third, without direction you are just rambling on and no one cares for that.
Video is no longer the future, it's here now, it's happening and those that get on board are profiting.
Don't believe me? here are the statistics from 2016
- Social video generates 1200% more shares than text and images
- Companies using video enjoy 41% more web traffic from search than non-users
- 62 % of consumers are more likely to have a negative perception of a brand that published a poor quality video.
- Video on a landing page can increase conversions by 80% or more
- Businesses using video grow company revenue 49% faster year over year than those that don't
If those statistics are not enough, Youtube is 11.3 times bigger than Facebook in terms of hours viewed both on the web and in app!
For these reasons there is no question that video is here to stay. Get on board now before your competitors do and let video help grow your business.
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