Why Video is Key to Your Internal Comms Strategy in 2022

Why Video is Key to Your Internal Comms Strategy in 2022

If you’re a corporate communications or HR director, rethinking your internal communications plan from the ground up may feel daunting. But with employee engagement more important than ever, keeping a clear and open channel of communication with your talent is a must.

For communications teams, one of the goals now is to continue the gains made, even as life starts to return to normal.

Below are 6 internal communications statistics you shouldn’t ignore when adapting your strategy.

Employee understanding of corporate decision-making has improved.

A?Quantum Workplace survey ?showed an 8% increase over 2019 in employees understanding the corporate decisions being made.

For better employee engagement, try regular feedback.

A Gallup poll showed that remote workers who received feedback from their managers a few times per week,?were more engaged ?than employees who received less frequent feedback, and even in-office workers who received regular feedback.?

Employee recognition leads to happier employees?

Taking the extra step to thank your employees for their hard work can make a great impact,?increasing employee satisfaction by 37% ?and reducing costs by 30%.?

Employee wellbeing is a key factor in employee happiness

Well-being can contribute to an almost?30% increase ?in how even engaged employees evaluate their lives, so it’s in a company’s best interest to integrate it into its internal communication plan.?

Add some fun into your internal comms strategy

A fun work environment has long been a priority for millennials, and it turns out?Gen-Z is no different , with 65% of Gen-Z employees saying they value fun in the workplace.?

It’s time to invest in corporate training videos

74% of workers ?who report a good relationship between management and employees are satisfied with their job.

Action item:?Create clear?communication guidelines ?for your managers to follow.?

More information here: https://bit.ly/3IvyyE4


Chanan Ash

SaaS | B2B | B2C | SME | International Sales and Business Executive | Partnerships Enablement

2 年

Love this

Leonard Wise

Global Brand, Communications & Transformation Executive

2 年

This is great ??

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