Why Vegetarians Are The Best Ones Selecting #VALUABLE Content?

Today I had what I believe a great opportunity to have various different sessions about Content Marketing offered by @AMA - American Marketing Association - in partnership with @Marketo.

I want to share with you a great concept I learned from this extremely useful opportunity and especially the webinar with Jonah Berger (which actually sounds very "burger" :-P ), one of the best digital marketing specialist and marketing professor with more than 15 years of experience in this field.

Let's think about the picture I just publish as a cover of this article...

Which is the tastier one between "broccoli" and a "burger"?

• which of these you wish is tastier?
• what should be tastier?
• what is actually tastier?

The answer is easy... THE BURGER.

Probably just the vegetarian will choose broccoli, he said. And here my concept is coming. The idea of vegetarian being very selective in what they are eating take, actually, them to the right way. The way to the thing which should be tastier and we wish is tastier. This takes them to choose the most VALUABLE CONTENT between what actually is tastier and what should be tastier (for those who don't know, broccoli has vitamin C and many other important minerals).

I really believe this mental approach to select the content of what we are sharing in the long-term is the most valuable one.

I want to make a bit strong example. Think about the Presidential Elections. Hilary? and Trump. Who is the broccoli and who the burger?

Well, now I really want to make your mind flexible and put yourself into this process. It is quite easy to say that Trump is the burger and Hilary is the broccoli. Hilary is not the kind of person is able to be loved by people, Trump on the other side has lots of communication skills and he is able to make you thinking that he is really speaking about something. On the other side, Hilary is not the most likable but she has specific details supporting her ideas and ToDos.

So, which is tastier?

Let's project this into the content marketing (which is actually TASTIER;). If you publish an article or a post, what actually matter is if your audience is sharing it. And, the only way to get your followers sharing the content is to create something is not just beautiful outside but very valuable inside, in order to not be a flash in the pants but having a long-term impact.

It's the right time to higher the level of the content you are publishing. Join the platform, I guess you can still check the presentation for a couple of days: https://bit.ly/2etbYxS

If you are interested in discussing this topic, please leave a comment or add me here on LinkedIn. I would be more than happy to help you.

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