Why ‘vanilla’ really isn't the word you want
Photograph: Jocelyn Morales on Unsplash

Why ‘vanilla’ really isn't the word you want

As a home baker who loves nothing more than to split a fresh vanilla pod lengthways and slide the point of a knife down its insides to extract the black gold that lies within, it pains me every time someone describes something bland and boring as ‘vanilla’.

By weight, vanilla is the second-most expensive spice after saffron, those highly prized threads that come from the crocus flower. Why? Because it is labour-intensive to produce – all commercially available vanilla has been hand-pollinated. It is derived from orchids of the Vanilla genus, and is most often the pods of the flat-leaved vanilla.

Real vanilla is not that sad little bottle of vanilla essence your granny took down from the pantry shelf to bake a cake. It's not boring, bland or generic in any way. Real vanilla has a delicate, complex perfume that wraps you in the warmth of the tropics. Its tiny seeds fleck the substance of whatever you bake it in. Once you've tasted it, there's no going back, and you will stash the discarded pods in a jar of sugar to eke out their flavour. It is the law.

So if you do just one thing, learn just one thing from this newsletter, it's this: to describe something as ‘vanilla’ is to describe it as valuable, as complex, as highly prized. I'd suggest you go with something like ‘beige’.

Riana Greenblo

Director : Today's Trustee Publishing & Managing Partner: Riana Greenblo Communications

1 年

Beige is my new vanilla!!!!

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Joslyn Walker

Chief of Party, Khetha Project, WWF

1 年

I love this. I also love real vanilla. My sister's mother in law used to say beige is not a colour, but a state of mind?

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Tiffany Markman

Keynoter / trainer on creativity, writing, content marketing & confidence | Multi-award-winning copywriter | Book me to speak

1 年

Omg Mandy Collins! I do this about once a day. I will stop. I will reform. I will be better.

Jackie Hayter

Online community, digital church, social media, eVangelism, micro-stories, digital design, caffeiene-driven content creator, pastoral narrative therapy trainer& practitioner, grief counsellor, iPhone photographer, writer

1 年

I once read somewhere that ‘they’ say that people think vanilla is sweet. But it is not. Our brains associate it with sweet and therefore we ‘taste’ it as so.

Love this ! Thank you for the re-orientation - beige is better ?? - how quickly we apply a label of ordinary to the extraordinary!

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