Why utilising WhatsApp marketing is a method that pays off ?

There's a lot of talk about WhatsApp marketing, and for good reason. We'll investigate these causes and how WhatsApp Business—more especially, the WhatsApp Business API—can significantly enhance a business's marketing success in 2023 and beyond.

Research revealed a rise in the usage of messaging apps for business-to-business communication.

A 2020 survey revealed a 110% rise in the number of customers contacting firms via social media. Furthermore, a different study conducted that same year revealed that 80% of adults concur that messaging is a quick and simple way to get in touch with a company.

Generally speaking, the main factors contributing to this new-age channel's rising popularity include instant messaging and its quick response times. While we acknowledge the value of more conventional forms of communication, such as emails and phone calls, we also need to pay attention to what our clients have to say and be receptive to their needs. Above all, these are meaningful figures - information and understandings we cannot simply ignore.

What distinguishes WhatsApp from the other texting apps available?

Nowadays, more people are aware that WhatsApp has over 2 billion daily active users, making it the most popular messaging programme worldwide. In fact, this is where its power originates.

Businesses are encouraged by WhatsApp to engage with their clients where they are—in WhatsApp. As to the internal data of WhatsApp (June 2020), 175 million users message businesses daily. In addition to the app's enormous reach and flood of incoming messages for businesses, it has an average message open rate of 98% (as opposed to 22% for emails), which should be used effectively by enterprises for outbound messaging.

It's amazing how much power WhatsApp has just based on these stats. However, it doesn't end there. WhatsApp developed tools for scale and made them accessible through the WhatsApp Business API in order to support and enable businesses to fully utilise the capabilities of the platform.

Features of the WhatsApp Business API that will significantly improve your marketing approach:

You may wonder, what are these amazing tools? Here are a few of the greatest ones that you simply must use for a potent WhatsApp marketing plan that produces outstanding business outcomes:

Message Dissemination

This enables companies to broadcast or send mass messages, as the name implies. Notify your current and future clients about sales, significant news, and much more by sending messages all at once! Additionally, you may use custom templates to better tailor your messaging to the different audience segments.

This feature, which allows for large-scale one-to-one chats with customers, is an effective tool for conversational marketing. Businesses can broadcast messages to as many users as they want by using the WhatsApp Business API!. Moreover, Message Broadcasting enables you to expand your reach and gain additional access to WhatsApp's enormous user base, thanks to the app's extraordinarily high open rate.

Personalised Interactive Messaging Flows

By utilising rich images, dynamic content, and interactive messages, you can create custom messaging flows and deploy chatbots with the WhatsApp Business API, giving your clients an unforgettable brand experience. You can utilise the following list of interactive messages:

• List Messages – Includes a menu of up to 10 options.
• Reply Button Messages – Includes up to 3 options as buttons.
• Single-Product Messages – Features a single product item from your business's inventory.
• Multi-Product Messages – Features a selection of up to 30 items from your business's inventory.

With clickable or tappable alternatives, this feature stimulates client interaction and activity, which is one of the benefits it offers with the possibility to include interactive messages. Make the most of them! Furthermore, these flow-integrated messages can even be dynamic, derived from your internal system, to generate tailored messages and present your consumers with a range of customised options (such as repurchasing an earlier order, verifying a registered address as the delivery address, and more). By making the most of this feature, you can increase engagement and produce memorable brand experiences!

If you have a product catalogue on WhatsApp, you can use product messages directly from the catalogue for marketing campaigns and sales initiatives. Consumers always demand simplicity and speed. Because it provides a direct and easy route to purchase, this offers a great chance for conversion. WhatsApp is undoubtedly an amazing platform that may greatly enhance your marketing strategy and business. The fact is that you can take full use of the many advantages that the WhatsApp Business API offers your company. But as it stands, their remarkable ability to increase reach, forge rich brand experiences, boost consumer engagement, and forge closer bonds with customers—all of which contribute to desired business outcomes—makes them the engines of successful marketing strategies. Would you like to use the WhatsApp Business API's power to increase your company's sales and marketing strategy? With RubikonLabs, you can fully utilise WhatsApp's commercial features.

Visit at? https://rubikonlabs.com/? or arrange a call with our team to learn more.

Warm Regards,

Indrajeet